All there is to know about the new beard craze in Ghana today
In Ghana today, 3 in every 4 men have beards and sideburns, and this is a new fashion culture which is gradually taking grounds especially among modern men living in the urban and peri-urban areas of the country.
Interestingly, this new craze has also heated up a wild business for cosmetic dealers who are now cashing in on the culture craze with several products that have the chemical property of growing a beard or sideburns within days or weeks.
Here in Ghana, many women are now choosing the men based on their possession of a hipster beard. Many even attach the possession of a beard with being a 'real man.'
READ ALSO: 6 reasons Ghanaian women must never date an Anas Aremeyaw Anas
It will surprise you to know that the beard culture, which catching up fast with many Ghanaian men, also has some religious connotations.
Whereas some relate this to a man's virility, others feel the hipster beard exemplifies wisdom, strength, sexual prowess and high social status.
READ ALSO: 6 reasons Ghanaian women must never date an Anas Aremeyaw Anas
So far, it remains unclear what motivates most Ghanaian men to wear a beard but it is clear that this is now the new 'six packs' that every woman wants to see on the muscular face of her man.
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Source: YEN.com.gh
