Juliet Asante Recounts How Ghana's NFL Ad Came About, Says Over 1500 People Were Employed

Juliet Asante Recounts How Ghana's NFL Ad Came About, Says Over 1500 People Were Employed

  • CEO of the National Film Authority, Juliet Asante, has reviewed the impact of the recent NFL shot in Ghana
  • The CEO shared the build-up to how the deal was secured and the number of jobs the ad created for Ghanaians
  • Juliet also disclosed that it cost the team a little short of two million dollars to produce the ad in Ghana
  • YEN.com.gh spoke to Randy Walker, former producer of the Wildaland Festival in review of Juliet Asante's claims

On February 11, 2024, an unprecedented ad teaser shot in Ghana for the National Football League (NFL) was aired at the Super, captivating audiences worldwide.

News of the two-minute 30-second project dubbed "Born to Play" took the internet by storm as many Ghanaians hailed the move to project the country to the world.

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In a recent interview, the CEO of Ghana's National Film Authority recounted the events leading to the project and its impact.

Juliet Asante
Juliet Asante Photo source: Twitter/JulietAsante
Source: Instagram

Juliet Asante reviews the NFL Ad shot in Ghana

According to Juliet Asante, who was recently named as a member of Presidential aspirant Mahamudu Bawumia's manifesto team, the ad shot in various parts of the country, including the capital city's bustling Makola market, employed over 1500 people.

Discussing the project's economic impact with Berla Mundi on TV3's New Day show, the CEO of the National Film Authority recounted that the deal lobbied for by production houses in Ghana over a little under two million dollars.

Talking to Randy Walker, former social director of Global Citizens and producer of the Wildaland festival, he opined that:

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It's understandable that a lot of people are surprised about Juliet's claims; the creative arts' potential to gainfully employ Ghanaians is so vast that a detailed valuation of the project, I suspect, would even bring up more numbers. It's crucial to share these success stories to change the narrative about the creative arts sector.

Juliet Asante, who now hopes to guide the NPP's presidential candidate to leverage the vast economic potential of the creative arts sector, says plans are underway to empower production houses to bring in more of such deals.

Netizens react to Juliet Asante's review of the NFL Ad

YEN.com.gh gathered a few comments from netizens in reaction to Juliet Asante's claims about the NFL ad shot in Ghana.

rfrimpong420 said:

To the North Americans the NFL (The super bowl) is their version of the World cup so it's a very big event.

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obcommunication wrote:

If the little boy is not Ghanaian and 1500 are Ghanaians why do you touch on this even as a host.

rfrimpong420 noted:

$2mil is not anything.

NPP names Okyeame Kwame as part of manifesto team

Earlier, YEN.com.gh reported that just like Juliet Asante, renowned musician Okyeame Kwame has been named a member of Mahamudu Bawumia's manifesto team.

The team, led by Juliet Asante, will have Okyeame Kwame, Prince David Osei and several other influential personalities serving on the Sub Committee for arts, tourism, and culture.

Source: YEN.com.gh

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