- Arnold Mensah Elavanyo has touched on Shatta Wale's State of The Industry Address
- According to the entertainment personality, Shatta Wale's concerns were accurate and came at the right time
- He patted the Ayoo hitmaker and his team on the back for doing what many people may not have the courage to do
Popular Ghanaian entertainment personality, Arnold Mensah Elavanyo, has shared his views on Shatta Wale's State of The Industry Address he delivered days ago.
While speaking in an exclusive YEN.com.gh one-on-one interview, Arnold Mensah indicated that Shatta Wale's pedigree as a decorated Ghanaian act with international recognition made his views on the industry vital.
He added that many industry players in the field would want to hear the view of such an artiste who sits on the opposite side of the table.
"Aside from being hailed as one of the biggest when it comes to music in Ghana and Africa at large, Shatta Wale is also role model to the youth out there. He has a voice. A powerful voice for that matter.
And for this reason, a lot of people within the arts and entertainment industry look up to him to know his position on certain pressing issues within the space he operates in. Stakeholders would want to hear his take on key industry issue.
Due to this, Shatta Wale's recent address on the state of the nation's arts and entertainment industry was in the right direction and was timely," Arnold Mensah opined.
The Vibes in 5 show host also added that Shatta Wale took a break and left the country - taking a backseat to monitor the performance of the industry.
He added that Shatta Wale had engaged in a number of activities in the States and probably compared them to how things are done in Ghana leading him to some quick-fix solutions for the industry.
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"Here is a guy who had just returned from America on a business trip. Done some works there, studied the system, identified some key industry factors, and is back to see how best he can put the ideas gathered to good use," he added.
Arnold then went into the crust of the address and indicated that he could not agree more with the dancehall artiste.
The entertainment personality touched on Shatta Wale's take on couching a nationally accepted music genre for the industry.
He also indicated that the industry had already been considering some of the concerns raised by the musician.
"In his address, he raised the need for a universal identity for the kind of music we should champion as Ghanaians in our bid to conquer the world. This is very important as identity is a key element for venture one wants to get into what you represent.
Shatta also mentioned the need to have a quota system for local and foreign content. He proposed a 90%/10% strategy. This is still under consideration but the idea to have a quota system is very important in protecting our music territory."
Arnold mentioned that Shatta Wale needed to be celebrated over his "bold step" to address issues he felt were hindering the growth of the music industry.
"I think he should be lauded for the bold step he took to address the current state of affairs In the arts and entertainment industry and also going ahead to suggest solutions to some of the problems."
He also called on musicians in the country to come together under one umbrella to frequently raises issues and deliberate on ways to achieve greatness for the music industry.
"If all these major acts are to come together to frequently deliberate on matters concerning their space with a common goal of achieving greatness for the industry, it would go a long way to benefit all of us as players and stakeholders in it. Kudos to him and his team," he concluded.
Arnold's comments follow Shatta Wale's address to the nation in which he pointed out some shortfalls and also made suggestions as to how the industry could rise from the ashes.
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