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Derrick Yiiyi Annoh: Meet the Young Ghanaian Graduate on the Quest to Produce World's Most Popular Snack
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Derrick Yiiyi Annoh: Meet the Young Ghanaian Graduate on the Quest to Produce World's Most Popular Snack

by  Ebenezer Agbey Quist 2 min read
  • A young man named Derrick Yiiyi Annoh who graduated from the University of Ghana is on the quest to build the biggest snack brand in the world
  • The brand named Sparkxxfnb already has varieties including Sprinkles Coconut Flakes, Raznuts, Tainers Plantain Chips, Ye Cassava chips and Ye Sweet Potato chips
  • Ghana's Information Minister, Kojo Oppong Nkrumah, recently met the ambitious CEO to give an account of his observation

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Derrick Yiiyi Annoh, an ambitious young graduate from the University of Ghana is on the mission to build the most popular brand of snack in the entire world.

Alluding to this in a post on his verified Twitter handle, Ghana's Information Minister, Kojo Oppong Nkrumah, added a photo of himself and the gentleman along with the product.

The snack called Sparkxxfnb comprises Sprinkles Coconut Flakes, Raznuts, Tainers Plantain Chips, Ye Cassava chips and Ye Sweet Potato chips.

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Derrick Yiiyi Annoh: Ghanaian Graduate on the Quest to Build World's Most Popular Snack
Derrick Yiiyi Annoh and Kojo Oppong Nkrumah Credit: @konkrumah
Source: Twitter

So far, the official Twitter page only has almost a thousand likes but the ambitious CEO is determined to push his product all around the globe.

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With the help of trusted friends, and a focus on the dream, Derrick Yiiyi Annoh has started small and is gradually making his way up the ladder of success.

"He believes GH has the capacity to produce some of the finest vegetable snacks the world has ever seen and is on a quest to prove just that," the information minister said.

See the post below:

What Ghanaians are saying

Below were some pleasant thoughts from Ghanaians about the ambitious venture.

@PyBarima said:

I love the packaging. That alone can cause an invitation to treat. Keep it up bro

@eben_offen indicated:

It's all about branding and packaging

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Ghanaian brand goes abroad

In an equally exciting story, A1 bread, a popular indigenous Ghanaian bread-making brand has now extended its operations to the United States of America.

According to a report made public by the Embassy of Ghana in Washington DC, USA, the expansion was grounded on a special partnership arrangement with a major American bread company to ensure scale and penetration of the U.S. market at a faster rate.

Photos sighted by YEN.com.gh of the bakery show that the factory that has been set up is quite a stupendous one that would serve a great number of customers.

Source: YEN.com.gh

Authors:
Ebenezer Agbey Quist avatar

Ebenezer Agbey Quist (HOD Human-Interest) Ebenezer Agbey Quist is the Head of the Human Interest Desk at YEN.com.gh. He has a BSc in Chemical Engineering from KNUST (2017) with 8 years of experience as a writer and 3 years as an editor. He has certificates in AFP courses on digital investigation techniques. At YEN.com.gh, Ebenezer has won the Outstanding Achievement for Professional Conduct Award and the Best Human Interest Editor Award. He is also the author of 3 books. You can contact him via ebenezer.quist@yen.com.gh.

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