Global site navigation

YouTube TV wins right to broadcast NFL games starting in 2023
Business and Economy

YouTube TV wins right to broadcast NFL games starting in 2023

by  AFP 2 min read
NFL commissioner Roger Goodell (R), seen speaking with a referee before a Los Angeles-Buffalo game September 8, 2022 in California, has welcomed a deal giving YouTube streaming rights to most Sunday games starting in 2023
NFL commissioner Roger Goodell (R), seen speaking with a referee before a Los Angeles-Buffalo game September 8, 2022 in California, has welcomed a deal giving YouTube streaming rights to most Sunday games starting in 2023. Photo: KEVORK DJANSEZIAN / GETTY IMAGES NORTH AMERICA/Getty Images via AFP/File
Source: AFP

PAY ATTENTION: Vote for your favourite celebrity at YEN Entertainment Awards. You decide who wins!

The YouTube video platform has won the right to broadcast most NFL football games in the US next year, it announced Thursday, a major win by the Google subsidiary that underscores the growing role of streaming in sports.

Google will pay around $2 billion a year over seven years, US media reported, for the right to broadcast Sunday games on its subscription YouTube TV service, available only in the United States.

YouTube TV subscribers, who now pay $64.99 a month for a viewing package, will have to pay an added fee -- as yet undetermined -- to view the games, or they can view them on an a-la-carte basis on its YouTube Primetime Channels platform.

They will not be able to see games involving their local teams, which are covered by a separate contract.

Read also

France fines Microsoft 60 million euros over advertising cookies

Moreover, YouTube TV will not have exclusive rights -- the Fox and CBS networks will continue to share some broadcasting rights within the United States.

National Football League commissioner Roger Goodell welcomed the development, saying it ushered in a "new era of how fans across the United States watch and follow the NFL."

PAY ATTENTION: Click “See First” under the “Following” tab to see YEN.com.gh News on your News Feed!

For years the NFL has built a growing presence on YouTube, with videos offering game summaries and highlights.

That has allowed the league to reach a younger audience -- one that favors short, punchy videos over broadcasts of full matches, which can last three hours or more.

"This partnership is yet another example of us looking towards the future and building the next generation of NFL fans," Goodell said.

The NFL's official YouTube channel currently has more than 10 million subscribers, who regularly watch short videos showing high points from one of the world's most powerful sports leagues.

Read also

Amazon strikes deal with EU to close anti-trust probes

The NFL wants to further exploit its new arrangement by providing more official content to YouTube and connecting YouTube creators to its events.

The rights being purchased by YouTube TV were previously held by satellite operator DirecTV, which paid the NFL around $1.5 billion a year, according to several US media.

YouTube TV has more than five million subscribers, and hopes the new deal will help it greatly extend its reach.

New feature: Сheck out news that is picked for YOU ➡️ find “Recommended for you” block on the home page and enjoy!

Source: AFP

Authors:
AFP avatar

AFP AFP text, photo, graphic, audio or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP news material may not be stored in whole or in part in a computer or otherwise except for personal and non-commercial use. AFP will not be held liable for any delays, inaccuracies, errors or omissions in any AFP news material or in transmission or delivery of all or any part thereof or for any damages whatsoever. As a newswire service, AFP does not obtain releases from subjects, individuals, groups or entities contained in its photographs, videos, graphics or quoted in its texts. Further, no clearance is obtained from the owners of any trademarks or copyrighted materials whose marks and materials are included in AFP material. Therefore you will be solely responsible for obtaining any and all necessary releases from whatever individuals and/or entities necessary for any uses of AFP material.

Hot: