Baking a Healthier Future: The "Soy Flour for Bread and More" Campaign Returns to Ghana

Baking a Healthier Future: The "Soy Flour for Bread and More" Campaign Returns to Ghana

  • A campaign to promote the use of soy flour for baking across the country has kick-started
  • Dubbed the ‘Soy Flour for Bread & More’ it is developed and implemented by The Little Cow Consulting Limited
  • This year’s campaign kickstarted on May 9, 2023, and includes the second edition of the highly successful ‘Baking with Soy’ training programme

The American Soybean Association's World Initiative for Soy in Human Health (ASA/WISHH) is set to continue the ‘Soy Flour for Bread & More’ campaign in Ghana this year.

This campaign, in collaboration with Yedent Agro Group of Companies, aims to promote the use of soy flour in baking across Ghana.

Developed and implemented by The Little Cow Consulting Limited, this year’s campaign kickstarts on May 9, 2023, and includes the second edition of the highly successful ‘Baking with Soy’ training programme and a robust social media campaign.

Soy Bread campaign
American Soybean Association's World Initiative for Soy In Human Health is holding this year's Soy Flour for Bread and More campaign.
Source: Original

The ‘Baking with Soy’ training program is designed to train commercial bakers on how to incorporate soy flour into their baking recipes. This results in baked goods that not only have a longer shelf life but also an improved texture and nutritional value.

The program will feature eight (8) training sessions held between May and December in four different areas of Ghana, including Accra, Tema, Sunyani, and Cape Coast.

Participants will engage in practical sessions on incorporating soy flour into their baking to create exciting new recipes. Additionally, consumers will have the opportunity to sample these soya-enhanced pastries at street sampling activations throughout the campaign.

Last year, the campaign successfully trained forty-one (41) bakers from six different regions in Ghana and also included street sampling activations that reached over 2000 people nationwide.

Building on this success, the ‘Soy Flour for Bread & More’ campaign is set to continue to increase awareness of the nutritional benefits of soy flour and encourage its use in baking throughout Ghana with regional training sessions.

It will be complemented by a vibrant social media awareness campaign on @everythingsoy – the official Facebook and Instagram campaign pages. So, get ready to discover the joy of soy in your baked goods!

Bakers King: Meet Ghanaian military officer who creates extraordinary cake designs

Meanwhile, YEN.com.gh reported in a separate story that talented Ghanaian baker, Bakers King, is also a military officer, unknown to many of his clients.

The gifted baker also known as Corporal Amenyo has only been in the craft for a year although he learned it as a child.

One of his most recent works has been a fully-built castle that is able to light up.

Source: YEN.com.gh

Authors:
George Nyavor avatar

George Nyavor (Head of Politics and Current Affairs Desk) George Nyavor writes for YEN.com.gh. He has been Head of the Politics and Current Affairs Desk since 2022. George has over 9 years of experience in managing media and communications (Myjoyonline and GhanaWeb). George is a member of the Catholic Association of Media Practitioners Ghana (CAMP-G). He obtained a BA in Communications Studies from the Ghana Institute of Journalism in 2010. Reach out to him via george.nyavor@yen.com.gh.