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LVMH's publicity in Olympics ceremony raises eyebrows
LVMH's publicity in Olympics ceremony raises eyebrows
Business and Economy
by  AFP

LVMH's high profile and highly visible product placement in the Paris Games opening ceremony surprised marketing experts and raises the possibility it could cause problems for the International Olympic Committee with their long-term sponsors. "I can't remember in an International Olympic Committee - IOC Opening Ceremony a branded moment like Louis Vuitton today in Paris.