KGL partners Ministry of Youth and Sports ahead of AFCON and World Cup campaigns

KGL partners Ministry of Youth and Sports ahead of AFCON and World Cup campaigns

- The Board and Management of KGL Group have responded to a call to lend support to sports development by President Akufo-Addo

- This is part of the Group's corporate social responsibility aimed at improving its consumer connection and supporting socially relevant causes

- The sponsorship package forms part of efforts led by the government in raising over $25 million towards sports development

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The Board and Management of KGL Group have responded to a call on corporate Ghana by President Nana Akufo-Addo to lend support to sports development.

This is part of the Group's corporate social responsibility aimed at improving its consumer connection and supporting socially relevant causes.

The sponsorship package from KGL Group forms part of a larger effort led by the government geared towards raising over $25 million in financial support across the Ministry of Youth and Sports, Ghana Football Association(GFA), and corporate bodies, towards sports development.

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KGL partners Ministry of Youth and Sports ahead of AFCON and World Cup campaigns
KGL partners Ministry of Youth and Sports ahead of AFCON and World Cup campaigns. Image: KGL Group
Source: UGC

KGL Group's contribution was proposed along with commitments from other corporate bodies including Coca Cola Bottling Company, Akosombo Textiles, Toyota Ghana Ltd, Cocobod, Universal Motors, Zondac Tec. Ghana Ltd, Macdan Group among others at a breakfast meeting recently held with President Akufo-Addo.

All funds committed and pledges by the KGL Group and other corporate institutions will be focused on supporting the Ministry of Youth and Sports and the GFA's efforts in preparing the national football team, Ghana Black Stars to partake in the upcoming AFCON and 2022 FIFA World Cup Campaigns.

KGL Technology Limited, an operational arm of the KGL Group, is a full-fledged digital services provider operating *959# online lottery under the National Lottery Authority(NLA) mandate as its legally licensed online lotto marketing company.

KGL partners Ministry of Youth and Sports ahead of AFCON and World Cup campaigns
KGL partners Ministry of Youth and Sports ahead of AFCON and World Cup campaigns. Image: KLG Group
Source: UGC

The company has been at the forefront in helping the government to successfully implement the digitalisation programme at the NLA and generate revenue for national development.

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According to the Board Chairman of the KGL Group, Togbe Francis Nyonyo, "KGL' s social accountability goes beyond just giving back to society or charity cases but encompasses the complete integration of KGL' s business divisions to check the impact of Group's operations across all aspects of society, including economic, social, and environmental.''

He reiterated that the KGL Group's commitment to the corporate call by the government for this cause and urged other stakeholders to join hands to support the Ministry of Youth and Sports and GFA' s efforts in supporting the national team tournament preparations.

In a separate story, Martha Ama Akyaa Pobee has been appointed as the United Nations Assistant Secretary-General for Africa by the Secretary-General of the United Nations, António Guterres.

Pobee will be serving in the Departments of Political and Peacebuilding Affairs and Peace Operations (DPPA-DPO).

The position was previously held by Guinea's Bintou Keita, who has been assigned as the Secretary-General's Special Representative in the Democratic Republic of the Congo and Head of the United Nations Organization Stabilization Mission in the Democratic Republic of the Congo (MONUSCO).

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Source: YEN.com.gh

Authors:
Nathaniel Crabbe avatar

Nathaniel Crabbe (Human-Interest editor) Nathaniel Crabbe is a journalist and editor with a degree in Journalism from the Ghana Institute of Journalism, where he graduated in 2015. He earned his master's from UPSA in December 2023. Before becoming an editor/writer of political/entertainment and human interest stories at Asaase Radio, Crabbe was a news reporter at TV3 Ghana. With experience spanning over ten years, he now works at YEN.com.gh as a human interest editor. You can reach him via nathaniel.crabbe@yen.com.gh.