Blogger Amoaning Samuel Says Most Content Creators Lie About The Revenue They Make

Blogger Amoaning Samuel Says Most Content Creators Lie About The Revenue They Make

  • Blogger and digital media expert Amoaning Samuel said in a recent interview that many Ghanaian content creators lie about their revenue
  • He added the reason these creators make false claims about their revenue could be to get good deals from brands
  • Entamoty said that in Ghana, the percentage of content creators who make reasonable money is about 5%

Award-winning blogger and CEO of Entamoty Media, Mr Amoaning Samuel, said in a recent interview that many content creators in the country lie about their revenues.

Speaking to Kwame Dadzie Joy 99.7FM, the digital media expert said that only 5% of those in that space are making reasonable money.

He also cited a reason why content creators lie about their revenue, saying they do that to get better deals from brands that contact them.

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Blogger Amoaning Samuel has said many content creators lie about their revenue
Samuel Amoaning, CEO of Entamoty Media Photo Credit: @Amoaning_samuel
Source: Twitter

Entamoty talks about content creator's revenue

Entamoty said he has managed many content creators and is appalled by the figures they mention they receive as revenue when they grant interviews. He added that the percentage of digital creators who make real money is small and says that most of these creators mention outlandish revenue to get better brand deals when they contact them.

"Some of my colleagues get on the radio and TV to claim that they receive $5,000 from content creation. This is a huge lie. I manage the monetization of many content creators, and most of them do not receive that much. It is good when they mention these figures in public because when a brand approaches them with a deal, it will be a very good one," he said.
"In the digital space, only 5% of digital content creators make real money," he added.

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Watch video below

Reactions from Ghanaians gathered a few reactions under Entamoty's video.

Travel Plug Gh said:

All be lie

De-Graft Amoako said:

Dey play

Underson said:

He dey lie…he no want pay tax

Ghanaian TikToker Speaks About Earnings From Content Creation reported a Ghanaian tiktoker shared some content creation highlights three years after joining.

TikTok She noted in a video that although the app doesn't pay much, she made a whopping GH¢17,000 from just one TikTok Live session.

Netizens who saw the video expressed mixed reactions.

Some were sceptical about her comments, while others were amazed at her statement.

Proofread by Berlinda Entsie, journalist and copy editor at

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Augustine Fenuku avatar

Augustine Fenuku Augustine Fenuku has over 5 years of experience in SMM and journalism and serves as the Entertainment Assistant at YEN. His academic qualifications include a Bachelor of Arts in Political Science from the University of Ghana, Legon. Augustine Fenuku has contributed his expertise to many brands. Email:

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