3 KNUST Graduates Inspire Youth After Becoming Fried Yam Sellers, Share Success Story in Video
- Three graduates of Kwame Nkrumah University of Science and Technology (KNUST) have gained attention after starting a fast-food business selling fried yam and coconut juice
- The three friends hold advanced degrees: one has a Master’s in Business Management and Data Analytics, another a Master’s in Public Health, and the third a Master’s in Sociology
- According to the trio, finding well-paying jobs after completing their undergraduate and master’s programmes was difficult, prompting them to explore entrepreneurship
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Three graduates of the Kwame Nkrumah University of Science and Technology (KNUST) have attracted public attention after choosing to sell fried yam and packaged coconut juice to earn a living, despite holding advanced degrees.
The trio revealed that securing well-paying jobs after completing their undergraduate and master’s programmes was challenging.

Source: TikTok
As a result, they decided to venture into entrepreneurship, a decision they say they have never regretted.
Among them, one holds a Master’s degree in Business Management and Data Analytics, another earned a Master’s in Public Health from the London School of Hygiene, and the third has a Master’s degree in Sociology from Kwame Nkrumah University of Science and Technology (KNUST).
Faced with limited job opportunities, the friends opted to start small by doing menial jobs while saving towards a joint business.
This led to the creation of their fast-food venture, Crunchy Masters. Strategically located on the KNUST campus, their business targets students directly.
They specialise in fried yam, a popular small-chops snack among students, and beautifully packaged coconut juice.

Source: UGC
Though barely two months old, the entrepreneurs report that business has been promising, and they are optimistic about expanding their venture into a larger enterprise in the future.
Watch the inspirational TikTok video here:
Netizens applaud the three entrepreneurs
Scores of netizens have taken to the comment section to applaud the young men for being resourceful and innovative. YEN.com.gh compiled a list of the comments below:
Comedian backup commented:
"May God help us all."
Antwi fans noted:
"Boys get stories to tell one day."
Mr McCarthy said:
"The knowledge of how to make money is not taught in the four walls of the classroom."
Antwi Yaw opined:
"I have tried their food before and it is very nice."
Nature said:
"I want to know from the one with Masters in Data Analytics if he can create a management information system for hospital management."
Quophi Amakye replied:
"Who told you Data Analytics is about creating a management information system. Go and learn what data & business analytics are about and stop displaying your ignorance in public."
Oheneba Mintah shared:
"I also hold a BSc in Psychology from the University of Cape Coast (UCC), and I am now a Baker."
University graduate becomes a fried rice seller
Earlier, YEN.com.gh reported that a young Ghanaian lady had started a food business after she graduated from the University of Cape Coast (UCC) and could not get a job of her choice.

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She studied Biochemistry at the University of Cape Coast and completed her studies in 2022. After she was done with her national service, Claudia started applying for jobs.
Source: YEN.com.gh

