The Year of Return campaign cost us about GHc6 million - Ghana Tourism Authority

The Year of Return campaign cost us about GHc6 million - Ghana Tourism Authority

- The Year of Return agenda has cost Ghana about GHc6 million in campaigns and promotions according to the Ghana Tourism Authority (GTA)

- The minister of tourism, arts and culture, Barbara Oteng Gyasi, earlier announced that it has brought in $1.9 billion

- The GTA has disclosed the various strategies it employed in promoting the Year of Return agenda

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The Ghana Tourism Authority (GTA) has revealed that it spent about GHc6 million to promote the Year of Return campaign.

According to the Chief Executive Officer (CEO) of the GTA, Akwasi Agyemang, the GHc6 million excluded media documentaries.

Agyemang, however, indicated that the returns far exceeded the expenses incurred by the government.

The Year of Return campaign cost us about GHc6 million - Ghana Tourism Authority

GTA CEO, Akwasi Agyemang Source: citinewsroom.com
Source: UGC

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He also noted that the GTA directly engaged groups such as the National Association for the Advancement of Colored People (NAACP) and the Congressional Black Caucus of the US to drive in more visitors to Ghana as part of the campaign.

Per a report by citinewsroom.com, in a bid to further drive home the message behind the campaign, digital advertisements were also done.

YEN.com.gh earlier reported that the Year of Return agenda has raked in an estimated $1.9 billion.

The minister of tourism. arts and culture, Barbara Oteng Gyasi, revealed this during the inauguration of a tourist center in the Central Region.

In other news, YEN.com.gh is in possession of photos from a meeting President Nana Addo Dankwa Akufo-Addo held with the daughter of top business executive, Bozoma Saint John, Lael.

Information available shows that the 10-year-old Lael discussed issues such as the Year of Return and the Full Circle Festival, Beyond the Return as well as economic growth and its impact on the diaspora.

Their conversation also centered on strategies to inspire the next generation to further develop the dreams of their parents for the African continent.

Saint John took the opportunity to thank the president for making time for such an interaction and the passion with which he inspires everyone to contribute his or her quota to the success of the country and continent.

READ ALSO: 5 major achievements Akufo-Addo believes can easily win him the 2020 elections

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Source: Yen

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