If you want to win Grammys like the Nigerians take branding and network serious - Gary Al-Smith

If you want to win Grammys like the Nigerians take branding and network serious - Gary Al-Smith

- Gary Al-Smith has given solid advice to Ghanaian artistes following this year's Grammy Awards

- According to him, Ghanaian artistes can also win at the internationally-recognized award scheme if they work on their branding and networks

- His comments come on the back of Nigerian stars Wizkid and Burna By winning Grammys

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Award-winning Ghanaian sports journalist, Gary Al-Smith has given some golden advice to Ghanaian artistes who dream of winning Grammys in future.

In a Facebook post and sighted by YEN.com.gh, the journalist indicated that talent was not enough to win world-acclaimed awards like BET and Grammys.

According to him, the two most important aspects that Ghanaian artistes need to focus on are branding and networking or connections.

He indicated that this is the secret of the Nigerian acts who are winning some of these top awards.

Gary Al-Smith gave the typical example of Ghana’s very own Rocky Dawuni who used his branding and networking outside Ghana to gain worldwide prominence and recognition.

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The celebrated sports journo also cited the Nigerian examples of Burna Boy and Wizkid who have all seen the light and doing things the right way.

Gary Al-Smith however acknowledged the fact that the likes of Shatta Wale, Stonebwoy and Sarkodie have contributed and are still contributing their quotas to taking Ghanaian craft to the rest of the world.

His comments come on the back of Wizkid winning a Grammy award following his collaboration with American superstar, Beyonce.

Meanwhile, former Ruff Town Records signee, Fantana, has indicated in a new video that no Ghanaian musician can say he or she has made $1 million from music.

While speaking in an interview with Ghanaian blogger Jibriel, Fantana revealed that she does not think that any Ghanaian has made that much from working in Ghana alone.

She however indicated that it was possible for some top stars like Shatta Wale and Sarkodie to say they have made such an amount but the new faces in music cannot make such claims.

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Even with the top stars, Fantana indicated that they can make that much from international deals and moves and not from making music just for the Ghanaian market.

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Source: YEN.com.gh

Edwin Lamptey avatar

Edwin Lamptey Edwin’s goal is to drive YEN’s entertainment desk to become the go-to location for authentic entertainment news in Ghana and the reference point for viral foreign entertainment news. He will seek to entertain and say it as it is! He holds a degree in English, History and Religion and Human Values from the University of Cape Coast.

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