Businesswoman Speaks of Spiritual Forces in Ghana's Markets, Says They All Rely on Juju

Businesswoman Speaks of Spiritual Forces in Ghana's Markets, Says They All Rely on Juju

  • Ama Born Again believes trade in Ghana involves spiritual practices beyond conventional business acumen
  • She shares her personal experience of seeking spiritual protection through traditional rituals and remedies
  • Traders face malevolent forces, prompting them to blend faith and traditional beliefs for business success

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A businesswoman known as Ama Born Again believes trade in Ghana's market is about much more than marketing and business savvy.

She is steadfast in her belief that engaging in business is a spiritual minefield.

Businesswoman Speaks of Spiritual Forces in Ghana's Markets, Says They All Rely On Juju
Businesswoman Speaks of Spiritual Forces in Ghana's Markets, Says They All Rely On Juju
Source: Getty Images

Speaking on Asempa FM, she stressed that several traders employ traditional spiritual remedies commonly known as juju.

Ama Born Again admitted that she herself went to an undisclosed village for spiritual protection for her business.

According to her, a traditional priest killed a black cobra and burned it, after which its ashes were used as a protective marker for her business.

Explaining the reasons she believes she needs the spiritual protections, she said there were similar malevolent spiritual forces in day-to-day business.

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"People can be sent to buy things from you with bad money because in the market, there is competition.”
“Some people are dwarves from the forests in town to buy things… so you need to protect yourselves”

She also claimed to Asempa FM that even people claiming to be Christian are just using their faith as a cover for traditional avenues of spiritual protection.

"Some pretending to just use anointing oil are lying," she claimed.

Source: YEN.com.gh

Authors:
Delali Adogla-Bessa avatar

Delali Adogla-Bessa (Head of Current Affairs and Politics Desk) Delali Adogla-Bessa is a Current Affairs Editor with YEN.com.gh. Delali previously worked as a freelance journalist in Ghana and has over seven years of experience in media, primarily with Citi FM, Equal Times, Ubuntu Times. Delali also volunteers with the Ghana Institute of Language Literacy and Bible Translation, where he documents efforts to preserve local languages. He graduated from the University of Ghana in 2014 with a BA in Information Studies. Email: delali.adogla-bessa@yen.com.gh.