Jermaine Asiedu: Meet the Ghanaian Behind Contemporary Ready-to-Wear Brand Jermaine Bleu

• Jason Jermaine Asiedu is the founder and creative director of Jermaine Bleu
• Jermaine Bleu is a contemporary ready-to-wear African brand that represents style and quality made in Ghana garments
• The fashion brand will go live with its SS22 collection on November 20, 2021

Jason Jermaine Asiedu is the founder and creative director of Jermaine Bleu, a contemporary ready-to-wear African brand that represents style and quality made in Ghana garments.

Founded in 2015, the fashion brand is a heritage brand for the bold, beautiful, and intellectual as it explores all levels of creativity, telling stories through modern-day Africa, informed by the culture, says the brand on its website.

Working with locals

With a quest to see local artisans thrive in their craft, Asiedu works with Ghanaians to create pieces that express the rich culture and stories of Africa to the world.

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Meet the talented female artisan breaking barriers in a profession ruled by men

Some of his pieces feature high slits, unique patterns, bold colours, pleats on flared pants, and much more.

Brand boost

Asiedu's compelling creativity seen in his brilliant designs has earned him publications, including a recent brand boost from CNN Africa, on social media.

Jermaine Bleu's SS22 collection is set to go live on November 20, 2021.

See photos of their SS21 collection "NKABOM", which means 'bringing together' in Akan language.

Ghanaian Female Painter

YEN.com.gh previously reported about Lois Bailey, a venturesome student at the University of Education, Winneba, who is making strides in a male-dominated occupation as a female creative painter.

Despite the challenges she has encountered in her young career, she is determined to break barriers and become one of the most loved painters in Ghana.

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Ghanaian man who quit his job at top bank 'for nothing' now runs Africa's premium coffee brand

Some of her clients undermine and underrate her judgment and expertise because of her gender, but she is eager to exceed expectations for herself.

Source: YEN.com.gh