Dancehall King Shatta Wale and Zylofon Music, a subsidiary of Zylofon Media, have finally sealed a deal to have Shatta as the latest artiste of the record label.
The deal was finalised with the official unveiling of the 33-year-old, who is known in private life as Charles Nii Armah Mensah Jnr, at the East Legon headquarters of Zylofon Media on Wednesday, January 31, 2018.
Shatta Wale joins artistes like Stonebwoy, Becca, Joyce Blessing, Kumi Guitar and Obinini under the management of Zylofon Media.
Though the deal is said to be mouthwatering, especially for Shatta Wale, details have been scanty and Wednesday's press conference did not reveal much except that the contract was going to last for three years.
YEN.com.gh brings you the full details of the Shatta Wale-Zylofon Music contract and what Shatta will be getting from his contract as we have gathered:
1. Shatta Wale is pocketing $1.5 million
Reports suggest that Shatta Wale received a signing fee of $1.5 million which converts into over GHC 6 million; this is however yet to be confirmed.
The Communications Manager of Zylofon Media, Sammy Baah 'Flex' who chose to address the reports failed to deny it except to say that "it did not come from us."
However, if it turns out to be true, Shatta Wale will become the highest signed Ghanaian musician so far and some industry players believe he deserves more.
2. There is an added incentive of a luxury car and and a house
Apart from the signing fee, Shatta Wale will also reportedly receive a luxury car and a house at a yet-to-be disclosed location, which he will occupy for the duration of the contract.
Though the press conference also failed to address these reports, an Instagram post by Zylofon CEO, Nana Appiah Mensah, seem to have confirmed the luxury car car part as his post suggested Shatta Wale will be getting a brand new Rolls-Royce Phantom estimated to cost about $450,000 (over GHC 2 million).
It is not yet known if the car will be his for keeps or will be returned should he decide to leave Zylofon.
3. Management (Reunion with Bulldog)
Shatta Wale, for his time as a Zylofon artiste, will be solely managed by the outfit. From now on, everything Shatta Wale is Zylofon and everything Zylofon is Shatta Wale and this is how Sammy Flex put it at the press conference.
This will only be beneficial to Shatta Wale as the expected reunion with his former manager, Bulldog will definitely be a good one.
There is no doubt about the role played by Bulldog in making Shatta Wale a powerhouse and the 33-year-old musician recognised this when he said he was happy that he was going to work with Bulldog again.
"It's like Bulldog took half of the map (plan) away when he left but we are now going to put it back together," YEN.com.gh heard Shatta tell Zylofon TV after his unveiling.
It is not yet known what will become of his current management but if Shatta is to take Africa and the world by storm, he will need to be managed very professionally and there is no better place in Ghana currently than Zylofon.
4. Better marketing/distribution
Propagating the Shatta Wale brand and selling his works will now be the sole responsibility of Zylofon.
Here, we must admit, Shatta has been a master at it. He is more popular than any artiste in Ghana and he has some of the best fans any artiste around the world can have.
All these he has achieved through the use of social media and the many controversies he has been engaged in.
But it looks like it is about time he moved from that strategy if he wants to get rid of the 'local champion' tag and Zylofon obviously has more resources in that regard.
According to Sammy Flex, “It’s no doubt Shatta Wale has conquered Ghana so Zylofon Media will focus distributing his content across the globe.”
5. Better audio/video production
Shatta Wale's work ethic is unquestionable. Even with all his popularity in the last five years, he still releases more songs than any other artiste in Ghana.
Indeed, he released over 100 songs for each of the last two years. The beats for many of these songs were produced by Shatta Wale himself.
But the quality of his songs have often been criticised especially the videos that come with them.
With the resources he will be coming into at Zylofon, the quality of his music is expected to vastly improve and make it more appealing.
The Zylofon deal is definitely a win for Shatta Wale and he can silence his critics if he is able to abide by the terms of his contract.
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