- Fast food joint in the UK found itself in trouble after sharing a tweet that demeaned women
- While trying to emphasise how few women are in the culinary field in the UK, the company tweeted that women belong in the kitchen
- Social media users criticised them for that post, but Burger King UK deleted it and apologised
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We live in an era where cancel culture takes preeminence and one thing said out of good will can mean so many things that sometimes could result to people rejecting your product or services.
Burger King UK company had its fair share of criticism after they posted a tweet that did not sit right with women across the globe.
While trying to highlight the current situation of how few women are in the culinary field in the UK, the post got the wrong interpretation.
Initially, this is what the fast food company posted on Twitter, before deleting their tweet and apologising.
''Women belong in the kitchen.''
This post was highlighted in line with the International Women'd Day celebrations, but majority found it to be sexist and crude.
They later issued an apology saying that they will do better next time.
''We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we do not want to leave the space open for that.
We hear you. We got our initial tweet wrong and we are sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.''
Here are some of the comments from the post:
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''I am so saddened by this. My heart is breaking, we still need to have this conversation. Do better. Be better. Have more respect for us please.''
''You do not need to be sorry. I am actually embarrassed you had to publicly apologise. The thread was clear and obvious. 80% of chefs in the industry are male. That needs changing. Women need more of a chance. So yes they do belong in the kitchen. Working in a kitchen if they wish.''
''I do not accept this apology. You kept defending the horrific tweet after hundreds of women told you it was incredibly inappropriate and what baffles me is that anyone thought this was a good idea in the first place, if 2020 taught us anything it is that oppression is not a joke.''
Cases of people or institutions getting criticism for speaking their minds have been on the increase.
We captured Piers Morgan after he was shut down on live TV by female rights activist for attacking Meghan Markle.
Morgan asked female rights activist Dr Shola Mos-Shogbamimu why Meghan and Harry would damage the palace's image while Prince Phillip is in hospital.
Shola on the other hand found the comments insulting and called Piers a disappointment, adding that he constantly uses his platform to aggravate sexism and racism.
The activist added that Piers being "in love with the Queen" should not stop him from calling her out.
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