Report shows that over GHC211m was spent on video games in Ghana in 2019
- The video gaming industry in Ghana recorded an estimated $37 million in the year 2019
- This was revealed by Maximus Ametorgoh of PopOut, who is an e-commerce expert
- He added that entrepreneurs need to to take advantage of the digital space and customize it to provide better leverage to their business in this era
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A report shows that an estimated $37 million was spent in the video gaming industry in Ghana in 2019.
The e-commerce and social analytics report revealed that the results came from a categorization of e-commerce expenditure in Ghana.
According to e-commerce expert, Maximus Ametorgoh of PopOut, the numbers did not come as a surprise stating that the right opportunity was created digitally.
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On Monday, June 8, 2020, Ametorgoh encouraged entrepreneurs to take advantage of the digital space and customize it to provide better leverage to their business in this era.
Per a report by Ghana Web, he added that “companies that understand their audiences and their markets must create the right market opportunities and tap into people’s pockets to make money.”
YEN.com.gh understands that following the COVID-19 pandemic, several businesses resorted to online franchising and purchasing to increase sales and profit.
Information available shows that telecommunications company, MTN Ghana, in March 2020, revealed that its data and voice services had witnessed a significant spike.
This, according to the chief executive officer, Selorm Adadevoh, was because more people are using data at home.
In other news, MTN Ghana, as part of its Y’ello Hope package to support the government’s efforts to mitigate the impacts of COVID 19, is providing free Internet connectivity to over 100 educational sites for private and public school students across the country.
The package which seeks to promote e-learning will enable students and teachers to log on to over 100 educational sites to access information for free.
Over 15 tertiary institutions are having access to 62 websites whilst Senior High Schools and basic schools are benefiting from about 38 sites.
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Source: YEN.com.gh