Music executive and Public Relations expert, Kiki Banson, has shed light on the music structure in Ghana and getting the best from it in the long term.
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The recent heightening conversation regarding Ghanaian musicians gaining the needed international nods became more prevalent after the 2021 Grammy Awards.
Ghana did not get any awards or even nominations, but Nigerians led the pack and represented Africa at the topmost all music award shows in the world.
Burna Boy lifted an award for Best Global Music Album with Twice As Tall, Wizkid also picked one for Best Music Video with Brown Skin Girl by Beyoncé featuring the Made In Lagos album publisher, Blue Ivy, and SAINt JHN
In an interview, Kiki Banson has revealed that Ghana has abundant talents, however, the contributing problem to the fall in worldwide acceptance of their works is lack of direction.
According to him, this problem can be solved when the entire Ghana music industry undergoes surgical restructuring with a collective plan to accelerate at the same pace.
Even though that process is time-consuming, it will definitely yield results in the long term, he emphasized.
All these, he said, can be done with the use of free modern technologies and tools including streaming services, social media, and a host of others.
Touching on the feat of the Nigerians, Kiki Banson noted that Burna Boy’s sound is unique, and the world shifted towards it and hailed him because of the authenticity and that his evolution is based on the works of the legendary Fela Kuti.
Hence, Banson added, Burna Boy will be in the music business for a long time.
The ace music executive who predicted twelve years ago that an artiste from Nigeria will win the Grammy Award, revealed that there are four musicians in Ghana now who can lift Grammy Awards for the country.
He, however, pointed out that the hindrance on their way is direction and re-engineering of Highlife music to suit current listener’s demand.
Watch the full interview with Kiki Banson below:
Ghana first got recognition at the Grammy Award show in 2018 when UK’s pop star Ed Sheeran won the Best Pop Vocal Album with Divide, the full body of work had a song called Bibia Be Ye Yie featuring Fuse ODG – produced by Killbeatz.
In 2020, Ghana’s Rocky Dawuni was nominated in the Best Reggae Album category with his Branches of the Same Tree album.
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Source: Yen Ghana