Beyoncé makes history as 1st Black woman to wear Tiffany & Co. diamond

Beyoncé makes history as 1st Black woman to wear Tiffany & Co. diamond

  • Beyoncé and her hubby Jay-Z are the new faces of Tiffany & Co., making Beyoncé the first black woman ever to wear the iconic necklace
  • One fan took to social media to point out how monumental this is for women of colour: Beyoncé has made history
  • While some were just as happy, others felt Beyoncé was made to look "too European" and that did not sit well with them

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Beyoncé has done a lot of firsts for black women and wearing the boujee and prestigious Tiffany Stone is just another. This queen is unstoppable.

Beyoncé, Tiffany & Co. diamond, Jay-Z.
As the newest faces of Tiffany & Co., Beyoncé and Jay-Z effortlessly prove that they’re a couple still crazy in love. Image: @beyonce.
Source: UGC

Beyoncé and her hubby Jay-Z were chosen to be the newest faces of Tiffany & Co., an honour that many huge names have had the pleasure of doing. Seeing the campaign left many speechless as Queen Bey is the first black woman to wear the gorgeous stone.

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The stone was most notably worn by the iconic Audrey Hepburn, however, the likes of Lady Gaga have worn it too. Tiffany & Co. pride themselves on the class of their luxury brand and sell their jewellery through the story of love, reported EOnline.

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One social media user highlighted the fact that Beyoncé has literally made history and how big this moment actually is for women of colour. A campaign like this might not seem like a big deal but it is a step forward in terms of racial inclusion.

@yonceir posted:

While @yonceir and a few others saw the positive in Beyoncé and Jay-Z doing the Tiffany & Co. campaign, a lot of people didn’t. Some feel Queen Bey was made to “look as European as possible” and therefore do not see how this advocates for racial inclusion.

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@SimonaJae commented:

“And they made sure to make Beyoncé look as European as possible! Y’all ain’t ready for that discussion though.”

@immakwart does not get it:

“But what has endorsed a brand got to do with being first or second, she got an endorsement deal and y’all focus is on being first or second."

@Highly_flavourd believes the stone was already owned by people of colour before it was allegedly stolen:

@julieversonfig loves it:

@RichRakgadi was clapping:

Beyoncé opens up on why she’s so private: “It can be easy to lose yourself"

Beyoncé is one celebrity who is extremely selective with who she lets into her private life, and for good reason, reported

During an interview with Harper's BAZAAR, Beyoncé opened up about why she is so private, highlighting that she reserves a lot of who she is only for those she “loves and trust.”

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Being the monumental celeb that she is, Beyoncé feels blessed that she has been able to keep a lot of her personal life out of the public eye.

"I'm grateful I have the ability to choose what I want to share," explained Queen Bey.

Beyoncé never wanted to be famous as a result of drama, she wanted to shine because of her music and feels that should be enough.

"One day I decided I wanted to be like Sade and Prince. I wanted the focus to be on my music, because if my art isn't strong enough or meaningful enough to keep people interested and inspired, then I’m in the wrong business. My music, my films, my art, my message, and that should be enough."


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