Celebrities and side business: The case of Ghana’s celebs venturing into businesses in recent times

• Some Ghanaian celebrities have launched personal businesses in addition to their singing, and acting careers
• We have the likes of Shatta Wale, Stonebwoy, Afia Schwarzenegger, Hajia4Reall, Luckie Lawson, Yvonne Nelson, Van Vicker, Becca, Fella Makafui, to mention a few
• This has been the case in other parts of the world where we have celebs like Rihanna, Justin Timberlake, and many more having successful businesses

Celebrities around the world have side businesses aside from their craft whether as singers, rappers, actors, models, you name it.

We can mention the likes of Rihanna, who has made it big with her Fenty Beauty, a clothing line, Justin Timberlake, among a tall list of others.

The story is no different in Ghana as recently, many of our celebrities have ventured into a business to augment their source of income, and to a very large extent, remain secured finance-wise in the future.

Read also

Ameyaw Debrah explains simply why Joe Mettle does not deserve Artiste of the Year nomination

Just recently, we have seen the likes of Shatta Wale, Stonebwoy, Afia Schwarzenegger, Hajia4Reall, Luckie Lawson, Yvonne Nelson, Van Vicker, Becca, Fella Makafui, Tracey Boakye, D-Black, Salma Mumin, and a host of others who own side businesses as contained in an earlier report by YEN.com.gh.

Speaking on the benefits of this, some said they took the initiative so they could have multiple sources of income.

A firm hold on the future

It needs not to be said that the main aim behind launching a side business is about making money and retiring comfortably for these celebrities.

Popular blogger Ameyaw Debrah discussed this in an interview with YEN.com.gh.

He underscored the fact that this has become necessary today so as to fetch the celebs another source of income now and to be able to secure their future.

Read also

Celestine Donkor is a better choice than Joe Mettle - TV3 presenter explains over 2023 VGMA Artiste of the Year nomination

To him, launching a side business while still active and relevant in the industry is priceless. He added that whether solely owned, partnership, or ordinarily fronting it, having a side business is a great idea.

Commenting, for instance, on Shatta Wale's Shaxi launch, Ameyaw Debrah said that there are rumours going around that the Shaxi Business is not really owned by Shatta Wale and that he is just fronting it.

He stressed that whether Shatta owns the business or he is only fronting it, it is still a thing for his brand and business.

Old Photo of Serwaa Amihere surprises fans

Meanwhile, an old photo of popular Ghanaian television personality, Serwaa Amihere, looking so slim and completely different has surfaced on the internet.

In the photo published by YEN.com.gh Serwaa looked younger, fun-loving, and ‘all-over’.

Some people also debated on her real complexion.

Source: YEN.com.gh