Nana Sarfo Savile Row Says 99% of Designer Products Sold in Ghana Are Fake

• Ghanaian business and fashion entrepreneur Nana Sarfo has claimed 99.9% of designer products in Ghana are counterfeit
• Nana Sarfo, the CEO of luxury fashion shop Savile Row, noted that it was not easy selling such high-end products in Ghana
• According to him, many people only realise Savile Row sells originals when they come to the shop

Ghanaian fashion entrepreneur and business magnate Nana Sarfo has claimed that 99.9% of international designer products sold in Ghana are counterfeit, in a candid admission that has drawn attention to the country's luxury fashion market.

Speaking on Revealed - The New Era hosted by Bliss Kingg, the CEO of Savile Row Ghana said the prevalence of fake designer goods is an open secret in the industry, though one rarely spoken about publicly.

"I can tell you that in Ghana, 99.9% of the designers are not original. Believe me, I won't lie to you. I don't want to spoil somebody's business, that's the truth, believe me. It's not easy to sell a brand in Ghana," he said.

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Nana Sarfo, however, distanced his own business from the trend, asserting that the products sold at his outlets are authentic, a fact he said is now increasingly recognised by his clientele.

"A lot of people don't believe that I sell originals. Because here, a lot of people travel and buy, but I thank God that now anyone who comes here sees that I sell authentic," he disclosed.

Watch the TikTok video below:

Savile Row Ghana operates from premium locations, including East Legon, Airport City's Stanbic Heights, and the Kempinski Hotel, positioning itself firmly at the high end of the local fashion market.

Nana Sarfo was honoured as Man of Style at the 2023 EMY Awards on October 14, 2023, in recognition of his consistent standard of dress and contribution to Ghanaian fashion.

Reactions to Savile Row's claims of designers

Mr.stoic 🇬🇭 🇫🇷 🇩🇪🇺🇸 said:

"I don’t buy anything over $500 in Ghana e get why 😂😂😂 My favourite destinations are Paris, Spain, Miami. Next destination Tokyo."

dasilva_vintage said:

"Original in fashion is a product which is produced by the brand or logo parent company rather a second or third party which does not work with the parent company. Some fakes can be quality than the original but is fake bcos is not produced by the original company."

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kingkwes said:

"Osebo the Zaraman sells original stuff, and a lot of shops that I know sell original, so not only you, boss."

mab5168 said:

"It's not true that before you came into the business, there were shops."

Nana Osei Kwame Genfi🇬🇭 🇩🇪 said:

"He is my uncle! And yes, he sells only original stuff! You can go and purchase stuff there and check it in Europe within the stores! All his brands are straight from the designers! So stop saying nonsense, you don’t know what he is saying!

Nana Sarfo Savile Row loses sister-in-law

Earlier, YEN.com.gh reported that Nana Sarfo had lost his sister-in-law, Esther Oteng Brobbey, affectionately known as Major.

Esther, the sister of Nana Sarfo's wife, Mary, passed away at Komfo Anokye Teaching Hospital after a brief illness

She was the owner of the popular The Dish restaurant in Kumasi, whose branch at East Legon in Accra is handled by Sarfo's wife.

Source: YEN.com.gh