German Brand 6PM Pulls Off Marketing Masterclass After Accidental Yamal Publicity
- German streetwear brand 6 PM pulled off a marketing masterclass after Lamine Yamal's win
- Yamal unintentionally gave the brand massive global exposure during the World Cup final
- The brand's cheeky congratulatory post has since drawn a wave of playful reactions
German streetwear brand 6 PM pulled off a marketing masterclass after Lamine Yamal's World Cup win. Yamal unintentionally gave the brand massive global exposure during the final.
Source: Instagram
Yamal was seen adjusting his kit on several occasions throughout Spain's 1-0 extra-time win over Argentina, briefly revealing the waistband of his boxer shorts, featuring the 6 PM logo, to a global television audience estimated at around 1 billion viewers.
According to multiple reports, demand for the brand's boxer shorts surged immediately afterwards, with several styles selling out before being restocked.
The two-pack shorts typically retail for around €30 on the brand's website.
6 PM's cheeky congratulatory message to Yamal
Two days after the final, 6 PM shared a cheeky post on Instagram directly addressing the moment. The brand wrote:
"We're not saying they make you score better, but congrats @lamineyamal on winning the 2026 World Cup with La Roja."
The post quickly drew attention from football and fashion fans alike, with many praising the brand's timing and tone.
6 PM's cheeky Instagram post on Lamine Yamal and his success at the 2026 FIFA World Cup is below.
Fans react to 6 PM's marketing masterclass
Reaction to the post was overwhelmingly positive, with many commenting on the brand's clever timing.
YEN.com.gh compiled some of the comments from the post.
maximal_schradin wrote:
"Mastered marketing."
anas.26 said:
"World Cup winning boxers."
lamineyamal.brasil commented:
"I need this."
jojo.ucan added, translated from German:
"Marketing nailed."
yigit.6364 wrote:
"Code so I can buy the boxers."
Yamal celebrates World Cup win with his girlfriend
YEN.com.gh earlier reported that Yamal shared a touching moment with his girlfriend, Ines Garcia, after the World Cup final.
Yamal was seen sitting on the ground when Garcia approached him and planted a kiss on him in a moment caught on camera.
Garcia, a 21-year-old content creator, had been a constant presence throughout Spain's World Cup run, often seen in the stands wearing Yamal's number 19 jersey.
Source: YEN.com.gh
