Real Madrid V Arsenal: Black Sherif's Where Dem Boyz Played At Emirates Stadium Excites Fans, Video
- Many Ghanaians could not hold their excitement when Ghanaian rapper Black Sherif's Where Dem Boyz was played at Arsenal's Emirates Stadium
- The memorable moment happened before kick-off between Arsenal and Real Madrid in the first leg of the UEFA Champions League quarterfinals
- Many people shared the video on their social media pages and hailed the celebrated Ghanaian rapper
- Entertainment pundit Yaw Boadu-Ayeboafoh shared his thoughts on the promotional strategy behind Black Sherif’s songs from his new album being played at Emirates Stadium
Ghanaian musician Black Sherif's song being played at Arsenal's Emirates Stadium before kick-off against Real Madrid in the UEFA Champions League has excited Ghanaians.
Source: Getty Images
Black Sherif's song at the Emirates
Before kickoff at the Emirates for the UEFA Champions League quarterfinals between Arsenal and Real Madrid, Balck Sherif's song could be heard playing in the background.
The song, Where Dem Boyz, was from his newly released Iron Boy album, which dropped about five days ago on April 3, 2025.
The memorable moment was also captured while the 2023 BET Awards' Best International Flow winner embarked on his Iron Boy tour.
During the pre-match interview of South African sports Journalist, Julia Stuart, many Ghanaians noticed that the Ghanaian musician's song was been played in the background while the players warmed up.
Meanwhile, the first leg of the UCL quarterfinals ended in a 3-0 win for the Gunners, with English footballer and Arsenal midfielder Declan Rice securing the Man of the Match award.
Reactions to Blacko's song at the Emirates
Black Sherif's song being played at the Emirates Stadium was an Aha Moment for many Ghanaians as they were in awe that a song off his newly released Iron Boy album was already international.
Many of his Ghanaian fans shared videos of the moment on their social media pages while hailing him in the various captions, such as him reaching far in his music career.
Below are the exciting reactions of social media users to the video of Black Sherif's Where Dem Boyz being played at the Emirates Stadium:
@the_marcoli_boy said:
"Black Sherif Where dm boyz loud out at the Emirates, eii wiase all see Shatta Wale be Cowboy from Aliexpress, Blacko is far gone🇬🇭🔥🔥."
@FortKnoxCrypto said:
"Vibes too heavy, Blacko's levels are unmatched 🔥."
@SmallingjuniorJ said:
"Charlie wanna artist for sign under record labels oo. It helps project them."
@CFCDouGlaS_ said:
"He is investing in his album. You pay, they play your music."
@gyaigyimii said:
"ei Blacko for the Madrid vs Arsenal game."
Picture of Thomas Partey and Kylian Mbappé
Source: Getty Images
"It is a promotion strategy" - Entertainment pundit
In an exclusive interview, entertainment pundit Yaw Boadu-Ayeboafoh shared his thoughts on the promotional strategy behind Black Sherif’s songs from his new album being played at Emirates Stadium.
He explained that it was all part of a grand scheme of promotional engagement to raise awareness about the newly released album, Iron Boy.
"It is all part of a grand scheme of promotional engagements to raise awareness."
He explained that the songs being played at a stadium with a capacity of 60,704 could promote the album to a wide audience.
With Shazam being a popular app in the UK, Mr Boadu-Ayeboafoh explained that people could Shazam a song and stream it on the go. He also added that it also helped with PR activations.
"It promotes to a wide audience, and someone might like it enough to Shazam and stream the song. It also helps in PR activations."
Black Sherif Announces Sold-Out Toronto Show
YEN.com.gh reported that celebrated Ghanaian rapper Black Sherif said that his upcoming concert in Toronto was officially sold out, just three days after dropping his highly anticipated Iron Boy album.
The announcement came in response to a concerned fan’s request for him to perform in their city, to which Blacko proudly shared the update.
Fans flooded social media with congratulatory messages, while others eagerly asked when the Kweku The Traveller crooner would bring his tour to their part of the world.
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Source: YEN.com.gh
Geraldine Amoah (Entertainment editor) Geraldine Amoah is an Entertainment Editor at YEN.com.gh. She pursued Business Administration at Ashesi University and graduated in 2020. She has over 3 years of experience in journalism. Geraldine's professional career in journalism started at Myjoyonline at Multimedia Group Limited, where she worked as a writer. She has completed Google News Initiative News Lab courses in Advanced digital reporting and fighting misinformation.
Yaw Boadu-Ayeboafoh (Music Executive) Yaw Boadu-Ayeboafoh is an experienced Music Executive with over a decade of experience in the Music Industry. He is also a media personality with production and on-air experience on Television and Radio. He has worked with 3x Grammy-winning Reggae group Morgan Heritage, Mr Drew, King Paluta, Renner, Kwesi Valley, Ugandan star Azawi, and many others. NYB, as he is referred to in some quarters, is also an event producer and talent manager associated with events such as AfroNation Ghana and Guinness Accravaganza.
