DStv: Sam George Announces MultiChoice’s Intent to Cut Prices

DStv: Sam George Announces MultiChoice’s Intent to Cut Prices

  • The Minister for Communications, Digital Technology, and Innovations, Sam George, said MultiChoice has agreed to reduce DStv prices
  • George earlier demanded a 30% reduction in DStv subscription fees for Ghanaian consumers
  • MultiChoice has argued that the cedi's recent appreciation was not sufficient grounds for a price reduction

The Minister for Communications, Digital Technology, and Innovations, Sam George, has announced that Multichoice has agreed to cut DStv prices.

On September 5, he said the government has established a joint committee with MultiChoice Ghana to decide on a reduction in DStv subscription prices.

The Minister for Communications, Digital Technology, and Innovations, Sam George, has announced that Multichoice has agreed to cut DStv prices.
The Minister for Communications, Digital Technology, and Innovations, Sam George, says MultiChoice has agreed to cut DStv prices.
Source: Facebook

This follows a standoff between the ministry and Multichoice over a proposed 30% cut in subscription fees.

“Let us be clear—they have finally accepted that there will be a reduction, and they want us to discuss the level of reduction. I believe that as a minister, we do not need 30 days."

George added that he expects a decision to be arrived at in 14 days.

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Since August 15, the government has been fining MultiChoice GH¢10,000 per day on for failing to submit required pricing data under the Electronic Communications Act (ECA).

Earlier tensions over DStv prices

Following the decision to suspend price hikes in Nigeria, George demanded a 30% reduction in subscription for Ghanaian consumers.

George has been complaining about significant pricing disparities between Ghana and other African countries, noting that DStv's premium bouquet costs $83 in Ghana compared to $29 in Nigeria.

He also cited the appreciation of the Ghanaian cedi against major international trading currencies, particularly the US dollar, as the basis for his demands.

However, Multichoice Ghana had resisted the push for a reduction. The company argued that the cedi's recent appreciation was not sufficient grounds for a price reduction.

Afia Schwarzenegger blasts DStv over subscription price

YEN.com.gh reported that Social media personality Afia Schwarzenegger expressed her frustration over the high DStv monthly subscription fees.

She slammed Multichoice for not reducing their monthly fees, despite what she called substandard programming.

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"Unprecedented increase in value": Sam George announces controversial compromise in DStv impasse

Afia Schwarzenegger gained massive support from Ghanaians who also complained about their DStv subscription costs on social media.

Source: YEN.com.gh

Authors:
Delali Adogla-Bessa avatar

Delali Adogla-Bessa (Head of Current Affairs and Politics Desk) Delali Adogla-Bessa is a Current Affairs Editor with YEN.com.gh. Delali previously worked as a freelance journalist in Ghana and has over seven years of experience in media, primarily with Citi FM, Equal Times, Ubuntu Times. Delali also volunteers with the Ghana Institute of Language Literacy and Bible Translation, where he documents efforts to preserve local languages. He graduated from the University of Ghana in 2014 with a BA in Information Studies. Email: delali.adogla-bessa@yen.com.gh.