- The NFL selected Ghana as the filming location for an official Super Bowl ad titled Born To Play, showcasing promising young football talent from Africa
- The ad aired during the Super Bowl showdown between the Chiefs and the 49ers, drawing over 100 million views worldwide
- Featuring standout NFL stars and celebrating diversity, the ad aimed to inspire young athletes globally while highlighting football's universal appeal
The National Football League (NFL), America's premier football league, chose Ghana as the location for an official ad showcased during this year's Super Bowl.
This annual event pits the top two American football teams from the NFL divisions against each other. Shot in Accra, Ghana's capital, the ad titled 'Born To Play' highlighted the promising talents of young football athletes nurtured in Africa.
The Super Bowl, held on February 11, 2024, featured a showdown between the Chiefs and the 49ers at the Allegiant Stadium in Paradise, Nevada.
Following Usher's halftime show, the ad aired, drawing over 100 million views worldwide. It showcased four of the league's standout stars: Jeremiah Owusu-Koramoah, Saquon Barkley, Justin Jefferson, and Cameron Jordan.
The NFL aims to inspire young talents worldwide by featuring promising African athletes, highlighting the potential for football development across different regions.
The selection of Ghana as the filming location for the Super Bowl ad signifies the growing recognition of football talent emerging from Africa.
Furthermore, airing the ad during one of the most-watched sporting events globally provided a significant platform to promote inclusivity and diversity within the NFL.
Watch the video below:
Comments on the video
YEN.com.gh collated some reactions to the video. Read them below:
Best ad of the Super Bowl so far! “It doesn’t matter where you’re born, only if you’re born to play”
Goosebumps! This commercial hits. "just making sure you were real"
Great one and Project. I'm so proud to be part of this project as the script supervisor Ghana. Long live NFL
We making it to Ghana with this one
am so proud to be part of this great master piece NFL We Grinding to stay and Expand in Africa .
This is my country and I love me some Ghana best country in the world with hospitable people.
I got so exicited when I saw this ad come up! Being Ivorian it's nice to see Africa on the main stage. Such a Beautiful AD and empowering message
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Meanwhile, NFL star Jeremiah Owusu-Koramoah flew to Cote d'Ivoire to support Ghana's Black Stars in their AFCON 2023 match against Egypt.
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Owusu-Koramoah joined Ghanaian music star King Promise and others in Abidjan to support the national team.
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