Ghanaians Fume As Nana Ama McBrown Bags Kivo Ambassadorial Deal: "She Doesn't Deserve It"
- Ghanaians are unhappy after Procos Ghana Limited awarded Nana Ama McBrown an ambassadorial deal for its Kivo products
- A young man who is very displeased expressed his discontent with the move and advocated for @Kar Lite, a young man who recently created a popular jingle with Kivo Gari mix
- Many netizens who shared their views in the comments section agreed with the young man's assertion, while others did not
- Speaking in an exclusive interview with YEN.com.gh, some brand experts gave more insights into this matter
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Ghanaians have expressed their displeasure with Procos Ghana Limited, producers of Kivo products, after they awarded an ambassadorial deal for Kivo to renowned actress and television personality Nana Ama McBrown.
Many Ghanaians believe that the deal should have gone to Kar Lite, a young who recently composed a popular jingle for Kivo Gari Mix.
Source: TikTok
According to one netizen who vented his spleen over Kivo's move in a video, Kar Lite's catchy jingle has boosted the product's popularity and deserved recognition for his efforts.
Additionally, the young man argued that he doubts Nana Ama McBrown drinks Kivo, which makes her a bad choice for the deal.
Watch the video below:
This is no big deal
During an exclusive interaction with Entertainment Analyst, Ken Awotwe Darko, he indicated that the company may have initiated the deal before Kar Lite started his TikTok jingle.
"I find it hard to understand how this is a big deal on social media because, one, you do not understand how long it might have taken to get this deal sealed with Nana Ama McBrown. Because I understand it was just recently that this gentleman started doing those little skits that went viral. So the fact that he has gone viral with it has not necessarily obliged the company that produces Kivo to put him in a deal that they hadn't planned for."
"Businesses have their own plans, budgets, and other such things. So, it could be a possibility in the future. But as a brand, you don't want to be seen rushing into entering as aural deals with just anybody. It takes a lot of time and it takes a lot of reputation to be built by any personality to have companies approach them."
Why McBrown was Kivo's best pick
Also, speaking to YEN.com.gh, a Brand Specialist, Seraphine Dogbey, shared reasons why Kivo may have chosen Nana Ama McBrown over Kar Lite.
"Brands are looking for money, right? They are looking for riches, they're looking for people who have numbers and influence that will translate into their sales and personal sentiments aside, I mean, personally, I've seen what the guy has done on social media and, here's the truth, there are various levels of influencers like we like to call them in marketing. A brand will go for an influencer that will achieve their brand's purpose for a particular campaign or for their long term marketing goals or probably sales goals. And clearly, we all know that Nana Ama McBrown has the numbers, she pulls the numbers. That's what a lot of brands are chasing after. She's one of the hottest influencers in Ghana right now."
"So if Kivo decides that out of the numbers of influencers who have been promoting their products, especially the TikToker you are talking about, and they are choosing McBrown, maybe they are looking at the larger goal because is this - I mean, [how Kar Lite is going about his promotion] sustainable?"
Netizens divided over Ghanaian man's comment
His comment has generated mixed reactions on social media, with many people supporting his claim, however, others did not agree with him that McBrown did not deserve the deal.
@sonofBillgates wrote:
"Brands prefer ambassadors who are authentic and can speak genuinely about the product, rather than just promoting for financial gain."
@General_K63 wrote:
"I agree to 90% of what he is saying. It is what it is. Aint no hate here.The Youth too has to Grow."
@real_homie482 wrote:
"A county called GHANA."
@kwadwo_Derrick1 wrote:
"The entilement of Ghanaian Youth Really?? Someone use en money build company u wan show am who he for take do ambassador lol !!!"
@ObiriyeboahOB wrote:
"The Kivo company is a company producing many products and not just the gari soaking mix. Understand this first, however, the guy could be paid to promote the Gari mix but the company needs someone who's influential to endorse and promote its products and Nana Ama fits for it."
@sonofBillgates wrote:
"3yaa moyale ong yall get a tripod stand some phone and some microphones and you say you podcasters… you know what it takes to bag and ambassadorial deal saf?"
@JuniorGrid wrote:
"buh truly truly wat he dey talk bi tru. everything shouldn't be about dem big names. cos am sure if like de guy do skits tarnishing or talking ill about this kivo thing, lyk by now dem sue am plus en manager. we for be serious in dis country. Nana Ama nu, ade papa ben na ɔyɛ?"
Delay bags new brand ambassadorial deal
In a related development, YEN.com.gh reported that Ghanaian presenter Delay had been awarded an ambassadorial deal. She was announced as the new brand ambassador for Fido Loans.
Details of her deal were scanty, but the renowned presenter is now the face of the brand.
Proofread by Berlinda Entsie, journalist and copy editor at YEN.com.gh
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Source: YEN.com.gh
