Deaconess Abokoma Fumes As FDA Warns Him To Stop Promoting Alcohol, Risks GH₵25k Fine
- A Ghanaian TikToker has opened up about his frustrations with Ghana's FDA
- The content creator was spotted in a video lamenting about a letter he received from the authority
- Social media has been awash with messages with comments about what could have caused the censure
- YEN.com.gh spoke to entertainment analyst and marketing executive Yaw Boadu-Ayeboafoh about Abokomah's plights
A video of Ghanaian TikToker Deaconess Abokoma lamenting over the FDA issuing a warning to him has surfaced on social media.
The video was culled from a live interaction in which the TikToker, known for his hilarious content mimicking Ghanaian mothers, revealed that the agency had cautioned him against promoting alcohol in his content lest he face a Ghc25,000 fine.
In the letter, the FDA sought to remind the content creator of its ban on celebrities advertising alcohol. By the time of publishing this article, it was still unclear when the video which the FDA took issue with was recorded.
Source: Instagram
Deaconess Abokoma faces fine
In his rant, Deaconess Abokoma referenced content he published with bottles of Club beer as the genesis of his woes with the FDA.
The TikToker claims that he was neither contacted nor received any funds from the manufacturers of the alcoholic brand in question.
Deaconess Abokoma, whose real name is Ebenezer Arthur, risks a hefty fine of GH₵25k should he be found guilty of contravening the FDA's directive.
Speaking to YEN.com.gh, entertainment analyst Yaw Boadu-Ayeboafoh explained
"The FDA's stance against creatives is unfair though constitutionally right especially when you compare creatives from other regions are making from these same brands. The fight isn't dead. Creatives need a united front now more than ever to be able to make some strides in this regard."
Netizens raise their concerns
YEN.com.gh gathered a few fan comments who reacted to Abokoma's woes with the FDA.
_mkash1 said:
"The Ghana FDA really has no work to do seriously."
taylor.mcbenjamin wrote:
"What they are doing is not promoting alcohol. As they’ve said, they don’t have any contract with any alcohol producers to promote anything. They can’t be sued. Period!!"
zeena_admina remarked:
"I wanna understand something. Is it against the law to do advertisements for alcoholic beverages?"
whyflossy quizzed
"And what will that 25k be used for if he is sued?"
Supreme Court upholds FDA's directive
In a related story, YEN.com.gh reported that the Supreme Court had upheld the FDA's policy of banning celebrities from promoting alcoholic drinks.
On Wednesday, June 19, 2024, the Chief Justice issued a brief ruling backing the FDA's directive after nearly two years of legal debate.
Showbiz analyst Kwame Dadzie described the Supreme Court's decision as unfair, dealing a blow to many celebrities who previously landed endorsement deals to promote alcoholic products.
Proofread by Samuel Gitonga, Copy Editor at YEN.com.gh
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Source: YEN.com.gh
