Safo Newman To Give Fans GH¢1k, Shares Details In TikTok Video
- Safo Newman has started a TikTok trend and has pledged to give out GH¢1k at the end of the TikTok challenge
- The musician urged fans to make videos with his latest song All The Way, and at the end of the challenge, the best video would win the cash price
- Safo Newman gave conditions under which the videos should be done, disclosing that partakers need to make videos with the song in relation to their hustle
- YEN.com.gh spoke to entertainment pundit and music analyst Chris Tsormanah on the changing trends in how music is promoted
Popular Ghanaian musician Safo Newman has started a TikTok challenge to promote his latest song, All The Way.
Source: Instagram
He has pledged to give out GH¢1k to the creator of the best video at the end of the challenge. He encouraged them to make videos using the song, with a focus on showing their hustle.
Safo Newman, in a video, said he and his team noticed that many TikTok users had been posting videos with All The Way, highlighting their work and daily struggles.
Based on this, the musician has decided to turn the trend into a formal challenge. He indicated that the videos must reflect the theme of hustle, showing how participants work hard or pursue their goals.
His decision sparked reactions from social media users, with many Ghanaians taking to the comments section to share their opinion.
Music analyst speaks on music promotion strategy.
Chris Tsormanah, in a conversation with YEN.com.gh, spoke about the modern strategies employed in music promotion and their effectiveness. He said:
"TikTok trends have become a very effective way to promote music. Through TikTok, artists can reach a broader audience. We have seen multiple unknown artistes blow up with the help of TikTok. In the modern music landscape, it has slowly become an important strategy to employ."
Safo Newman sparks reactions
YEN.com.gh gathered some reactions from social media users.
innocent said:
"Very intelligent to come put with such an idea to promote song"
cutenesses8 commented:
"Eeii your voice is nice paa n he speaks so well"
El-Chapo said:
"Bro you need that 1k more than your fans 💯"
Naa Norley commented:
"He speaks really well too"
NAS said:
"Eiii senior man keep it up best hit"
RAF money commented:
"Bro y u look like u need the 1000 gh more than your fans."
Safo Newman's fashion style
Safo Newman has been working on his brand image aside from the promotion of his music.
YEN.com.gh earlier reported that the musician went viral after wearing a white shirt, black jeans and black sneakers in a viral video.
Safo Newman, who is often criticised for the way he dresses, left fans thoroughly impressed.
Proofread by Edwina N.K Quarcoo, journalist and copy editor at YEN.com.gh.
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Source: YEN.com.gh
