Messi Ranks Second, Ronaldo Seventh in 2025 Shirt Sales List
- The top 10 best-selling football shirts across Europe for 2025 have been unveiled
- The list highlights the players whose popularity, club affiliation, and on-field performances have driven massive merchandise sales
- Notably, it features a mix of established superstars and rising talents, with only one Premier League player making the cut
The top 10 best-selling football shirts across Europe have now been revealed, and neither Lionel Messi nor Cristiano Ronaldo sits at the summit.
With less than two weeks remaining until Christmas, many fans will be rushing to pick up a football shirt as the perfect festive gift.
Source: Getty Images
Ultimately, the choice often comes down to the tastes and loyalties of the person receiving it, with club allegiance and favourite players playing a major role.
That said, certain players inevitably outsell their peers thanks to their global popularity, the clubs they represent, or their brilliance on the pitch.
As the year draws to a close, the top 10 footballers with the highest shirt sales have been revealed.
Despite their legendary status and long-standing dominance in merchandise sales, Lionel Messi and his great rival Cristiano Ronaldo no longer top the charts.
According to a report from Score 90, neither superstar leads European shirt sales in 2025.
Lamine Yamal's tops shirt sale
Instead, Barcelona prodigy Lamine Yamal claims the top spot, selling 1.32 million shirts across Europe in 2025.
Fellow Barça legend Lionel Messi, now at MLS side Inter Miami, comes in second with 1.28 million shirts sold, while another Barcelona star, Robert Lewandowski, rounds out the top three with 1.11 million.
Cristiano Ronaldo, representing Saudi Pro League side Al-Nassr, ranks seventh with 925,000 shirts sold.
Manchester United captain Bruno Fernandes is the only Premier League player in the top 10, placing eighth with 878,000 shirts, just ahead of England and Bayern Munich forward Harry Kane, who sold 867,000.
Top 10 selling football shirts in Europe this year in full:
Lamine Yamal (Barcelona) | 1.32 million |
Lionel Messi (Inter Miami) | 1.28 million |
Robert Lewandowski (Barcelona) | 1.11 million |
Kylian Mbappe (Real Madrid) | 1.02 million |
Vinicius Jr (Real Madrid) | 992,000 |
Giorgian de Arrascaeta (Flamengo) | 975,000 |
Cristiano Ronaldo (Al-Nassr) | 925,000 |
Bruno Fernandes (Manchester United) | 878,000 |
Harry Kane (Bayern Munich) | 867,000 |
Rodrygo (Real Madrid) | 798,000 |
Yamal breaks record for shirt sales
According to Forca Barca, Yamal’s shirt has become the most sold Nike jersey in Barcelona’s history within a single day.
Following his breakout campaign with Barça and his anticipated participation in this summer’s European Championship with Spain, sales exploded, raking in an astonishing $2.1 million in just over 24 hours.
These figures are enough to signify the superstardom Yamal is enjoying at the moment, establishing himself as the undisputed poster boy for his club.
Source: Getty Images
But as the saying goes, with great power comes great responsibility. This is especially relevant for Yamal given his age.
Thankfully, the Spaniard appears to have thrived under the spotlight so far, as indicated by his former Barcelona youth coach recently. As time progresses, however, Yamal’s composure and temperament will be tested.
As for Barcelona, Yamal’s growing stock could be an extremely positive sign as the club looks to maximise the potential of the Spanish teenager, not only in terms of performances but in terms of marketing as well.
Yamal overtakes Mbappé on assists
Earlier, YEN.com.gh reported that Yamal broke a new Champions League record, surpassing Kylian Mbappé for the most goal involvements by a player aged 18 or younger.
Barcelona earned a hard-fought 2-1 comeback win over Eintracht Frankfurt, with Jules Kounde scoring both goals after the Catalans fell behind to an Ansgar Knauff opener.
Proofreading by Omoleye Omoruyi, copy editor at YEN.com.gh.
Source: YEN.com.gh
