- Rihanna has announced plans to introduce Fenty Beauty and Fenty Skin brands in eight African countries
- The American-based beauty mogul and hitmaker said the brands would become available to countries including Botswana, Ghana, Kenya and Namibia starting May 27, 2022
- Thousands of people especially Africans took to social media to commend Rihanna for the move
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Rihanna has announced plans to launch her Fenty Beauty and Fenty Skin brands in Africa, including Ghana.
On Tuesday, May 10, 2022, the American-based beauty mogul and hitmaker said the brands would become available to eight African countries.
“I’ve been waiting for this moment! Fenty Beauty and Fenty Skin are finally dropping in Africa,” she said in a Facebook post.
According to Rihanna, the products will be available in Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia and Zimbabwe starting May 27, 2022.
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Reacting to the news, thousands of people, especially women, commended Rihanna on the expected launch, as reported by Kenya's number one news site, tuko.co.ke.
Neema Muthee, for instance, said Kenyans would finally have access to original products.
“Finally, we are going to have original Fenty products in Kenya. I see Fenty lipsticks in downtown Nairobi, and I know they are fake,” Muthee said.
Cindy Carol made light of the situation, saying the products were already available.
“They already arrived in Kenya,” she said.
Queen Sandy lamented that her country had been left out.
“My country Uganda is always left out of everything,” she said.
Kayange Saloe back-peddled her grievance in a funny comment:
“Trying to see where Malawi is, then I remembered that Malawi and Zambia are one. It’s coming home,” she said.
Best brand in Africa
The launch comes months after a study found that Fenty beauty is Africa’s favourite beauty brand.
A study released by cosmetic surgery education site Tajmeeli in November 2021 found that Fenty Beauty was the overall best beauty brand in Africa.
Fenty Beauty, which was named one of Time Magazine’s best inventions of 2017, took the crown of the most popular brand in Kenya, Nigeria and Ethiopia, with people all over these countries searching for the brand more than any other.
Rihanna developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH).
It includes foundations, concealers, highlighters and lip glosses, among other products.
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