Asamoah Gyan Steals The Show At The Tecno Camon 30 Series Launch, Videos Emerge

Asamoah Gyan Steals The Show At The Tecno Camon 30 Series Launch, Videos Emerge

  • Retired Ghanaian professional footballer Asamoah Gyan went viral after he refused to take pictures with the new Tecno Camon 30 Series at its launch on April 12, 2024
  • In a video, the usher and photographer tried convincing Gyan to take pictures with the newly launched smartphone, but he insisted that he was not a brand ambassador
  • Many people applauded Gyan for standing his ground as they explained why his decision was right

Former Black Stars captain Asamoah Gyan refused to take pictures with the new Tecno Camon 30 Series at its launch on April 12, 2024, on the basis of not being an ambassador of the brand.

Asamoah Gyan refuses to take photos with the Tecno Camon 30 Series at its launch
Stonebwoy, Asamoah Gyan and Van Vicker at the Tecno Camon 30 Series launch. Image Credit: @ghkwaku
Source: Instagram

Asamoah Gyan refused to take pictures with the new Tecno Camon 30 Series

In a video circulating on social media, the moment Asamoah Gyan walked into the venue of the launch of the Tecno Camon 30 Series, a female usher dressed in blue with a Tecno sash across her chest requested that he take pictures in the booth.

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Despite the female usher pleading with the retired Ghanaian footballer to take pictures in the booth, he did not oblige since he was not a brand ambassador.

"I am not a brand ambassador," Asamoah Gyan stressed.

One of the photographers tried convincing Gyan, who still holds the title of Africa's top goal scorer, that he could just take pictures in the booth without holding the Tecno phone. However, that led to no avail.

The usher then walked Gyan into the venue and to his seat, and along the way, he exchanged pleasantries with other dignitaries.

Below is a video of Asamoah Gyan refusing to take pictures at the Tecno Camon 30 Series launch.

Reactions to the video and Asamoah Gyan's decision

Below are the reactions to the video of Asamoah Gyan refusing to take pictures with the Tecno Camon 30 Series and even regular pictures in the Tecno branded booth:

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@dessy_ocean said:

Very smart man.

@FiifiStyla said:

Then the lady wan bore. Ɔse just a picture .

@BSimpri said:

It makes sense. He said the right thing. He takes this picture, only for Tecno to publish it as if he endorses their brand. Trickery!

@_DjDannyMax said:

Business is business. He’s 2000% right, if you want him to take a picture with the Tecno phone then come and let talk. It’s that simple.

@gnkwame said:

He is absolutely right. You want to use invite trick him to endorse your brand.

@korbienah said:

Nanka he should take? Free advert from his image? These people paa.

@1bigbrain_ said:

Years later , they’ll say he didn’t make good use of all the money he had, meanwhile same Ghanaians want to use him for free. Before you go use me, I go use my sense

Below is another video of Asamoah Gyan arriving at the launch of the Tecno Camon 30 Series.

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Asamoah Gyan has a valid argument - Brand specialist

In an exclusive interview with YEN.com.gh multiple award-winning Digital Marketer in Ghana, Edward Asare, stated that Asamoah Gyan has a valid argument for deciding not to take pictures at the Tecno booth with the newly launched smartphone series.

Mr Asare, who is also a Media Expert and PR Professional, said Asamoah Gyan's brand image could potentially influence the sales of the newly launched Tecno Camon 30 series.

"As a prominent brand himself, any association with another brand, like Tecno, can impact their respective market shares. Unless there's a pre-existing agreement between Asamoah Gyan and Tecno, he has the right to decline taking pictures that would be used for marketing purposes."

He further stated that if it was part of the agreement that Gyan was supposed to take pictures at the branded photo booth, then he should have fulfilled that requirement of the contract.

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"However, if the event contract stipulated that taking photos was a requirement for his appearance, then he was obligated to fulfill that agreement," he said.

Ghanaians excited as Championrolie bagged a lucrative influencer deal

YEN.com.gh reported that Championrolie bagged a brand influencer deal with popular smartphone brand Tecno, and he was filled with excitement as the Camon 30 was launched.

The popular dancer looked sharp as he rocked a black suit to the event and could not hide his smile during the ceremony.

The launch, which took place on Friday, April 12, 2024, saw numerous influential Ghanaian celebrities, such as Asamoah Gyan and Van Vicker, grace the occasion.

YEN.com.gh had an exclusive chat with Championrolie, and he shared how much working with a brand like Tecno meant to him.

Source: YEN.com.gh

Authors:
Geraldine Amoah avatar

Geraldine Amoah (Entertainment editor) Geraldine Amoah is an Entertainment Editor at YEN.com.gh. She pursued Business Administration at Ashesi University and graduated in 2020. She has over 3 years of experience in journalism. Geraldine's professional career in journalism started at Myjoyonline at Multimedia Group Limited, where she worked as a writer. She has completed Google News Initiative News Lab courses in Advanced digital reporting and fighting misinformation.

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