Mophty Cries Bitterly About The Exorbitant Cost And Low Impact Of GH Influencers: "Hard Truth"

• Mophty has opened up about the struggles some musicians face in engaging influencers to help promote their music
• The youngster complained about the dynamics of artists creating content versus outsourcing this to influencers
• Amid an online debate, YEN.com.gh spoke to entertainment analyst Yaw Boadu-Ayeboafoh about Mophty's view

Music promotion has significantly evolved with the skyrocketing rate of digital disruption worldwide.

Viral marketing has helped propel the rise of several songs and artistes and has become a key part of the growth of the Afrobeats genre.

While artists like King Promise and others have viral music marketing success stories, others continue to seek a fair share of the funds they continually throw at influencers.

Ghanaian musician Mophty has weighed in on the trend of artists paying lots of money to influencers and getting comparatively little in return.

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The musician gained the limelight through a viral strategy after he was featured in the Mr Drew case.

In a recent interview, Mophty shared his experience with influencers sharing his ordeals. He opened up about the dynamics of artistes creating content compared to contracting influencers.

"When you pay them, and they post your sound, it doesn't even go. When they post their sounds, it moves."

The musician who recently earned a nomination with 3MusicAwards recounted a similar experience from his colleague YPee.

Speaking to YEN.com.gh, entertainment analyst Yaw Boadu-Ayeboafoh weighed in on Mohpty's concerns, saying:

"Influencers are now taste makers now and we can all agree it has become expensive especially if you want the top-shelf. It doesn't always work but those who patiently go through the mill reap the benefits as compared those who are desperate for their songs to trend"

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Fans react to Mophty's remarks about influencers

YEN.com.gh gathered a few comments from fans in reaction to Mophty's frustrations with influencers.

🫥The landlord 🇬🇭🫶🏾🏡 said:

"Yeah the influencers are promoting Nigerian songs for free and charge Ghana artists"

Jakpa Clan Vocals wrote:

"most of the TikTokers boost their videos they don't have real fans"

💙Kwasi_Jay💙 noted:

"Hmmm is all we can say"

Keche bashes King Paluta over promotion

Earlier, YEN.com.gh reported that Keche Joshua had opened up about how his relationship with King Paluta had suffered after their collaboration.

He called King Paluta an arrogant 'one or two-hit wonder' and narrated how the Makoma hitmaker refused several efforts to unite to hype the song.

Proofread by Bruce Douglas, senior copy editor at YEN.com.gh

Source: YEN.com.gh