Sarkodie: George Britton Begs Ghanaian Rapper To Rethink Stance On Joining A Major Record Label

Sarkodie: George Britton Begs Ghanaian Rapper To Rethink Stance On Joining A Major Record Label

  • Sarkodie has yet to join a major record label despite his significant success being the most decorated rapper in Africa
  • The rapper has said on several occasions that he prefers to stay independent to getting the shorter end of the stick in a record deal
  • Ghanaian record executive Goerge Britton has shared his thoughts about the issue in a recent interview
  • YEN.com.gh spoke to entertainment pundit Yaw Boadu-Ayeboafoh about George Britton's remarks

Ghanaian rapper Sarkodie recently took a shot at major labels setting up shop in Africa in the latest version of Hennessy African Cypher.

Despite being arguably the most successful African rapper, Sarkodie chooses to remain Indie, running things with his Sarkcess Music team.

The rapper has taken a hard stance on labels offering artistes unfair deals on several occasions.

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Sarkodie record label
Before and after photos of George Britton and Sarkodie Photo source: X/GeorgeBritton
Source: Twitter

George Britton laments about Ghana's music industry

Ghanaian music executive George Britton, who used to manage Camidoh, has shared his thoughts about Sarkodie being indie despite his track record and growth potential.

In a recent interview, he lamented about the strides of Ghanaian artists in foreign music markets like the UK and the US compared to Nigerian colleagues like Burna Boy, who are able to invest huge sums due to their label backing.

The brain behind Camidoh's early career success, having engineered hits like Sugarcane, which is currently Ghana's most streamed song on YouTube, established in his interview with Class FM that,

Look at Burna Boy today. Look at Davido, Wizkid. All these boys. I wished Sarkodie had a label. I live in London, and we're not known.

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Sarkodie almost signed a deal with Akon's Konvict Music. In 2013, the Senegalese RnB, who had P-Square, 2Face Idibia and Wizkid on his roster, admitted that they couldn't finalise the deal for Sarkodie.

Speaking to Yaw Boadu-Ayeboafoh about George Britton's remarks about Sarkodie joining a record label, he told YEN.com.gh that,

Sarkodie deserves significant commendations for pushing his career on this scale, even as an independent artiste. One thing we are missing is that he has not refused to work with labels. However, he has established that he needs a more befitting offer, which I think he deserves.

Goerge Britton advocates for Stta Wale's return to the Ghana Music Awards scheme

Earlier, YEN.com.gh reported that George Britton had called for a peace meeting between Shatta Wale and Charterhouse, organisers of the annual Ghana Music Awards.

Shatta Wale and Charterhouse have had several disputes, which have resulted in the SM boss' exclusion from the TGMAs in recent years. A ban on him and Stonebwoy after their feud on stage was lifted later, but Shatta Wale decided to boycott the award scheme and said he did not need them.

Source: YEN.com.gh

Authors:
Peter Ansah avatar

Peter Ansah (Entertainment Editor) Ansah Peter is an entertainment editor at YEN.com.gh. He studied Development Planning at the Kwame Nkrumah University of Science and Technology, graduating in 2018. His professional career in entertainment journalism dates eight years back as a showbiz and arts blogger for the now-defunct motionhypegh.net, continuing to Muse Media Networks, acting as the editorial manager for the network's flagship multimedia platforms. He has also managed several PR roles with top clients, including Afro Nation Ghana and Morgan Heritage. You can reach him at peter.ansah@yen.com.gh

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