Lekzy Decomic Unveils Himself As The New False, Announces Show

Lekzy Decomic Unveils Himself As The New False, Announces Show

  • Lekzy Decomic has unmasked himself as the brain behind the New False billboards spotted in Accra
  • The comedian has established that the billboards were used to build awareness towards his upcoming show
  • Lezku Decomic's announcement about The New False has garnered significant reactions on social media
  • YEN.com.gh spoke to the comedian Lekzy Decomic for more insights about the story behind his campaign

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Ghanaian comedian Lekzy Decomic took a page from Nana Kwame Bediako's book to announce his new show.

Akin to Cheddar's ingenious The New Force strategy, the comedian mounted billboards with a masked man and the inscription: The New False.

The billboards left many Ghanaians wondering, creating numerous conversations online as to who could be behind the mask.

Lekzy Decomic, Ghana, Accra, Legon, University of Ghana, Cheddar
Lekzy Decomic unmasks himself as The New False on billboards in Accra. Photo source: Facebook/TheNewFalse
Source: Instagram

Lekzy Decomic, born Emmanuel Nkansah Ansong, has become one of Ghana's leading comedians and is known for his hilarious jokes and witty bars.

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The New False announcement video features symbols of the country's major political parties leveraging the frenzy around the December 7 elections.

His Cheddar-inspired campaign has hiked up the anticipation for his upcoming special, scheduled for September 28 at the UPSA Auditorium.

The satiric radio and TV show host pulled a similar stunt last year with his Can Pain Message special, which was heralded by ace Ghanaian satirist Kwaku Sintim Misa.

Speaking about the New False campaign and the upcoming speacial Lekzy Decomic told YEN.com.gh that,

"Its a build up from last year. I wanted some unconventional ways to reach the people. I realise that within arpund this time, Cheddar was the only one who used an approach that really struck me. Why reinvent the wheel when there is already an existing template. It has nothing to do with denigrating his image. If for anything at all, what I did has broached several conversations about Cheddar and his preaidential ambition as well."

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Ghanaians react to Lekzy Decomic's stunt

YEN.com.gh has gathered a few comments from fans in reaction to Lekzy Decomic's billboard stunt and upcoming show.

@embalam said:

"e check like what dem take do Kobby Rana nu, you want make dem take some do you😂"

@rap1d_o wrote:

"This is some top notch marketing!🔥"

@NanaKojoMula remarked:

"Great move tbh 😂"

@K_P_Selorm noted:

"What makes it more interesting is the symbolism he employs😂😂. An elephant, an umbrella and the mask😂"

@_kwabena_donkor added:

"Chale we no be serious for this country o 😂😂"

Funny Face announces new show

Earlier, YEN.com.gh also reported that Funny Face had hinted at his return to stand-up comedy after his mental health and legal battles.

The embattled comedian said he would charge GH₵100 per ticket and justified his price by saying he needed the money for something.

Proofread by Bruce Douglas, senior copy editor at YEN.com.gh

Source: YEN.com.gh

Authors:
Peter Ansah avatar

Peter Ansah (Entertainment Editor) Ansah Peter is an entertainment editor at YEN.com.gh. He studied Development Planning at the Kwame Nkrumah University of Science and Technology, graduating in 2018. His professional career in entertainment journalism dates eight years back as a showbiz and arts blogger for the now-defunct motionhypegh.net, continuing to Muse Media Networks, acting as the editorial manager for the network's flagship multimedia platforms. He has also managed several PR roles with top clients, including Afro Nation Ghana and Morgan Heritage. You can reach him at peter.ansah@yen.com.gh