TV3 Allegedly Made GH¢2.6 Million During The 2025 GMB Finale From Votes, Fans React on Facebook
- A popular Ghanaian blogger, Asante Nation, has alleged that the organisers of the 2025 GMB pageant made over GH¢2.6 million
- The finale for the 2025 Ghana's Most Beautiful pageant was held at the National Theatre on October 20, 2025
- Some social media users have commented on Asante Nation's viral post on Facebook
The organisers of the 2025 Ghana's Most Beautiful (GMB) pageant are reported to have made over GH¢2.6 million on the night of the finale of the 19th edition.
Ghanaian blogger Asante Nation has provided a detailed analysis of the amount of money fans spent on votes during the competition.
Source: Instagram
TV3 made GH¢2.6M on GMB finale- Blogger
A popular Ghanaian blogger, known for providing factual information and historical insights about the Ashanti Kingdom and Manhyia Palace, has shared a breakdown of the votes each 2025 Ghana's Most Beautiful contestant received during the finale, as well as the finer financial details.
The blogger, whose identity remains anonymous, explained that contestants paid GH¢300 for audition forms.
Source: Instagram
According to a Facebook post, the families of the top five GMB contestants reportedly spent over GH¢ 600,000 each on votes alone.
Each time there was an eviction, votes were reset or cancelled, forcing supporters to start from scratch.
It was confirmed that the votes were counted separately on the grand finale, which took place on October 20, 2025.
In an exclusive interview with YEN.com.gh, Ganyobi Niiquaye, the president of Mister and Miss Imperial Ghana, commented on the pageantry in Ghana and the voting system.
"Pageantry in Ghana has become more business-oriented than a true talent-scouting platform. However, I believe this shift is largely due to the lack of sponsorship from corporate organisations, which leaves pageant institutions struggling with financial commitments. I would therefore like to use this opportunity to appeal to organisations to support and sponsor pageantry initiatives, so we can continue nurturing authentic talent and elevating the industry."
The Instagram video of the 2025 GMB finale is below:
TV3 'minted millions' from GMB voting
The blogger expressed disappointment over the outcome, stating:
"Yet, after all this investment, the ‘grand’ reward is nothing compared to the sacrifice. A car and ₵20,000 for the winner, and GH¢18,000, GH¢16,000, GH¢12,000, and GH¢10,000 for the finalists? Seriously?"
The post went on to break down the amount spent by supporters of the finalists, using a rate of GH¢1,200 for 1,500 votes (GH¢0.80 per vote).
2025 GMB winner Etornam: GH¢741,240
2025 GMB second runner-up Sika: GH¢ 699,616
2025 GMB fourth runner-up Nana: GH¢ 582,824
2025 GMB first runner-up Asakia: GH¢ 577,848
2025 GMB third runner-up Adjorkor: GH¢204,800
"That adds up to over GH¢2.8 million in votes alone! The blogger continued, You generated 28 billion old cedis in one night, yet you give this chicken change as awards to the finalists of your pageantry. When in fact, Miss Fokuo, a local pageant organised in the Bono East Region, gave their 2025 winner a cash prize of GH₵70,000."
The Facebook post by Asante Nation allegedly exposing TV3 is below:
2025 GMB winner flaunts her new car
The 2025 Ghana's Most Beautiful winner, Isabella Etornam Gagblezu, popularly known as Etornam, proudly flaunted her brand-new car on Instagram.
The Volta Regional representative received the keys to a GH₵410,000 SUV, gifted by one of the show’s sponsors.
In a trending video, the 30-year-old looked radiant in a red, stylish gown, which highlighted her curves as she posed for a photoshoot.
The Instagram video of the 2025 GMB winner Etornam sitting in her new car is below:
2025 GMB second runner-up speaks after finale
Earlier, YEN.com.gh reported on the 2025 GMB second runner-up, Sika, who has finally addressed her fans.
According to reports, the Ashanti Regional representative was a top contender for the crown but failed to win despite her strong support and votes.
Several former Ghana's Most Beautiful contestants have commented on Sika's Instagram post, offering their support and congratulations.
Proofreading by Samuel Gitonga, copy editor at YEN.com.gh.
Source: YEN.com.gh
