Black Stars Forward Abdul Fatawu Issahaku Secures Ambassadorial Role with Rush Energy
- Abdul Fatawu Issahaku has become the latest Black Stars player to secure an ambassadorial role with a leading Ghanaian company
- The winger recently arrived in the country to complete the partnership after enduring a bittersweet 2025/26 campaign with Leicester City
- Fatawu is now expected to shift his focus to national team duties as the Black Stars begin preparations for the 2026 FIFA World Cup
- Experienced Ghanaian coach Prince George Koffie congratulated Issahaku on his achievement while urging the youngster to remain humble
Ghana international Abdul Fatawu Issahaku has landed a major ambassadorial deal with Twellium Industrial Company Limited, producers of Rush Energy Drink.
The Black Stars winger arrived at the Accra International Airport late on Sunday, May 3, to a warm reception from fans as excitement around the partnership continued to grow.
Source: Getty Images
Issahaku lands ambassadorial role with Rush Energy
Fatawu becomes the latest Ghanaian football star to secure a high-profile endorsement deal with a leading local company.
He joins fellow Black Stars teammate Mohammed Kudus, who currently serves as the face of Procus Ghana, producers of Kivo Gari and Kivo Pepper.
The Leicester City attacker will also work alongside popular TikToker Official Starter as one of the ambassadors for the Rush Energy Drink brand.
Why Rush Energy chose Issahaku?
Speaking on the decision to partner with the 22-year-old, Priscilla Awumey, Business Development Manager of Twellium Industrial Company Limited, explained that Fatawu’s personality and journey perfectly align with the brand.
"We chose to go with him because he [Abdul Fatawu Issahaku] is young; he is youth. Rush Energy Drink is about energy, and when you talk about energy, you talk about the youth," she told the media.
She further highlighted how the winger’s rise from humble beginnings makes him relatable to many young people.
"We thought of going with somebody who is a good brand ambassador for the youth. Fatawu started from scratch, and he has worked his way through. Now he is up there; he is playing for Leicester City. A lot of youth look up to him, so attaching him to the brand is a boost to us and a boost to him."
Watch the video here, as shared on X:
Former Great Olympics coach Prince George Koffie shared his thoughts with YEN.com.gh on Abdul Fatawu Issahaku’s latest deal, describing it as another significant milestone in the youngster’s rapidly rising profile both on and off the pitch.
“The partnership marks another important step in Fatawu’s growth as a player and a public figure,” Koffie said.
“He has established himself as one of Ghana’s most exciting young footballers, and his lively personality has also made him a fan favourite.”
The experienced trainer also reflected on Issahaku’s inspiring rise through the ranks of Ghanaian football.
“His journey has been remarkable. From playing on dusty pitches in Tamale to making a name for himself at Steadfast and Dreams, he eventually earned a move to Sporting CP before joining Leicester City,” he explained.
Koffie, however, urged the winger to remain grounded despite his growing success.
“He should keep his feet firmly on the ground and continue working hard because more opportunities like this will come naturally. But if he allows the attention and success to get into his head, it could trigger a downward spiral,” he cautioned.
Source: Getty Images
Issahaku eyes World Cup duty after relegation
Although Leicester endured a difficult 2025/26 season that ended in relegation to England’s third tier, Fatawu remained one of the club’s standout performers.
According to Transfermarkt, the Ghanaian directly contributed to 17 goals, scoring nine times and providing eight assists in 44 appearances.
He also enjoyed individual success during the campaign, winning the EFL Championship Goal of the Month award twice.
His impressive strikes in August 2025 and February 2026 earned widespread praise from fans and pundits.
Watch Fatawu's award-winning strike, as shared on X:
With the club season now over, Fatawu is expected to shift his focus to national team duties ahead of the 2026 FIFA World Cup.
The winger scored Ghana’s only goal in the recent 2-1 defeat against Germany and is widely expected to feature in Carlos Queiroz’s squad for the tournament next month.
BBC journalist hails Issahaku
Earlier, YEN.com.gh reported that BBC Sports journalist John Bennett praised Abdul Fatawu Issahaku for his spectacular goal-of-the-season contender against Ipswich Town.
The winger’s audacious strike from inside his own half has since been recorded as the longest-range goal in Championship history.
Source: YEN.com.gh
