Keche Joshua Speaks on Ama Endorsed’s Death, Details Timeline of Her Passing: “It’s Not Normal”

• Keche Joshua, a close associate of late influencer Ama Endorsed in a chat with blogger Zionfelix detailed the timeline of her passing
• The musician who was disturbed by the young lady's untimely demise stated that he suspected foul play, as the circumstances behind her passing were not normal
• He mentioned that the lady carpenter had bagged a major gig in Prampram worth millions of cedis and saw the contract himself
• YEN.com.gh spoke to a psychological therapist on what signs friends and family should look out for when a loved one is silently battling emotional distress

Popular Ghanaian musician Keche Joshua, one-half of the music group Keche, has raised concerns over the sudden death of Ghanaian influencer and entrepreneur Nana Ama Endorsed, known privately as Comfort Esime Adzigbli.

In a conversation with blogger Zionfelix, he detailed the timeline leading to her passing and suggested that the circumstances surrounding her death were not normal.

Keche Joshua, who described Ama as a close friend, said she was healthy and full of life during her birthday celebration in February. The party was a big event where she launched a new workshop for her business, Namas Decor, and also showed off her new Range Rover Velar.

He said Ama had recently secured a major contract in Prampram worth millions of cedis. He claimed he personally saw the contract and was proud of her progress. According to him, there was no sign of illness before or during the birthday party.

He explained that Ama started feeling unwell shortly after the celebration. Her condition worsened over a few days, and she eventually passed away. Keche Joshua said the sudden change in her health raised questions in his mind. He said he believed there might be more to the story and alleged foul play.

Ama Endorsed's death rattles social media

Ama Endorsed died in Accra on Thursday, April 17, 2025. The news was first shared by blogger and Keche’s road manager, Enoch Koomson, also known as Bessah Ghana. He posted a message online announcing her death, along with a video taken during her recent birthday party.

According to reports, Ama had been sick for a short period but was showing signs of recovery before her unexpected passing. The exact cause of her death is still unknown.

The news of her death shook social media. Many were surprised because the deceased had celebrated her birthday a few weeks ago with a lavish party.

As part of the celebration on February 17, 2025, she bought herself a Range Rover Velar and opened a new workshop for her business, Namas Decor.

Moreover, her sickness was not known to many people. It is therefore not surprising that Keche Joshua, who was close to Ama Endorsed, finds it difficult to understand, and thus suspects foul play.

Keche's comments on Ama Endorsed trigger reactions

The claims by Keche Joshua triggered mixed reactions among social media users. While many agreed with the musician that there could be some foul play, others thought it was unnecessary to make such claims when no autopsy has been done yet. YEN.com.gh gathered some reactions from social media users.

Õbðķ_ said:

"Maybe slow poison o, the heart of man is indeed wicked, we all ought to be very careful oo."

venash45 said:

"If she got sick after her birthday, then it simply means she was poisoned during her birthday, slow poison."

KWAKU GALAXY 🇬🇭🇬🇧 said:

"These days, it is not ‘about she was very healthy’ oooo. Only she knows what was wrong with her. Not everyone shares their secret."

swasty bingo said:

Those who have ears let them hear and a word to a wise... wisdom is talking nowadays, most people think that joining a secret something can make you rich quick, but remember God is God, so always remember

Eddie88 commented:

"In Ghana, we associate every death with poison without conducting an autopsy."

Speaking with YEN.com.gh, Dr Kingsley Owusu, a psychological therapist, shared his expert opinion on what signs friends and family should look out for when a loved one is silently battling emotional distress, especially those under heavy public scrutiny.

"Friends and family should be vigilant for subtle but significant changes in behaviour when a loved one may be silently battling emotional distress, especially those in the public eye, like content creators. Key signs include withdrawal from social interactions, sudden changes in mood or personality, expressions of hopelessness or overwhelm, and loss of interest in activities they once enjoyed," he said.

Ama Endorsed's friend speaks after her death

Empire FM presenter Harriet Mensah, also known as Hertilicious, recently posted a heartfelt TikTok post mourning the loss of her best friend, Ama Endorsed.

YEN.com.gh reported that she divulged they had shared a 14-year friendship and were planning a trip together before Ama’s sudden death.

Their close bond was also evident in their playful Instagram exchanges. The passing of the influencer has been widely mourned by celebs and social media users.

Proofreading by Samuel Gitonga, copy editor at YEN.com.gh.

Source: YEN.com.gh