Serious Madam: Mother of 3-Year-Old Girl Begs Ghanaians to Support Her Daughter, Slams Ex-Manager

• The mother of Serious Madam has explained the family’s decision to part ways with Ebenezer as manager for their daughter
• She lamented that despite her child's rising fame, there were no financial rewards due to the alleged actions of the manager
• Ghanaians who reacted to the viral video have shared varied opinions on the disclosure made by Serious Madam's mother
• YEN.com.gh spoke with an artist manager to find out what are some of the key factors that should be considered in managing a child artist

The mother of three-year-old prodigy Lordina, aka Serious Madam, has called on well-meaning Ghanaians for assistance in caring for her talented daughter.

The young prodigy shot to instant fame after she was spotted in a video expertly braiding the hair of some young women.

She then went on to attend several interviews and even featured in an advertisement for the prominent international hair care brand, Nouvelle Parfumerie Gandour.

Barely a month afterwards, the latest interview by the mother of Serious Madam has made it obvious that there is a rift between the family of the three-year-old and her manager, Ebenezer.

In a video sighted by YEN.com.gh on the YouTube account of GH Page, the middle-aged woman confirmed that they had parted ways with her daughter's manager.

Delving into details, the woman claimed that her daughter did not make any financial rewards from the numerous videos she shot displaying her amazing braiding skills.

She claimed that the decision by the family to part ways with Ebenezer as manager of Serious Madam after the young man said no specific social media account had been created in the name of the three-year-old and that every video was being uploaded to his account instead.

She clarified that her daughter was not flown to the UK as was speculated.

"Looking at what the manager has done to the girl, it is because I am not well-versed in these things leading to these occurrences. If anyone has any help, he should help the child. He did not help the child. Despite all the fame, he did not help her."

The video of Serious Madam's mother making allegations against the former manager is below:

Reactions to Serious Madam's family vs manager

Social media users who took to the comments section of the video have shared their views on the disclosure by the woman.

@safiatuseidu9322 commented:

"She doesn’t need any manager; all she needs to do is put a camera on her. It’s your child; face your responsibility for your child."

@mzk4real196 lamented:

"Allow this little girl to go to school, please, and stop worrying her."

@Andrew-i1c stated:

"The so-called Manager should be reported to the Police to investigate how much he collected for the child."

Antwiwaa3 indicated:

"Maame, please put your daughter in a good school; education is the best asset. Please stop putting your hope in managers and accounts and all that. Put her in school. The talent is an extra that will be developed later when she is grown."

Other public figures who have had a falling out with their management

There have been numerous breakups that many public figures in Ghana have had with their managers, especially when money is involved, control is part of the conversation, and trust is lost.

One of the well-covered feuds involved singer Fameye and his former manager, Ogidi Brown. Their relationship came crashing down when Ogidi accused Fameye of financial impropriety and even threatened him spiritually. Fameye even led to a physical altercation and later apologised, since the fallout affected a crucial aspect of his career and reputation.

Another notable case involved singer eShun and her former manager, Stephen Mensah. The fight occurred over the control of her official Instagram account. Mensah claimed to have created the account, built its following, and maintained it. After the split, when eShun demanded access and control, Mensah disabled the account altogether, claiming it was worth over GH₵500,000. This highlighted how even digital assets can become sites of contention for music industry players.

Another instance of a public spat involved Sista Afia's former manager, Bossu Kule and artist Fancy Gadam. A fracture formed after a missed performance in Tamale, Bossu accused Fancy Gadam of lying about the reasons for not performing. This was very revealing of underlying tensions and assumptions, mistrust and poor communication.

YEN.com.gh spoke with Cobby Lexyz, artist manager to Jeffery Nortey shared some of the key factors that should be considered in managing a child artist.

"Working with a child artist and their manager comes with careful consideration of the child’s well-being, the needs of their education, and the protection of the child artist’s legal rights. Parents or guardians must be involved in this process since they have the responsibility for overseeing the decisions that must be made that are in the best interest of the child", he said.

2-year-old prodigy mirrors Kudus

Earlier, YEN.com.gh reported that a young Ghanaian boy went viral after his amazing football skills went viral.

In the video, the boy showed off his talents as he mimicked Mohammed Kudus, with his father cheering him on.

Proofreading by Bruce Douglas, copy editor at YEN.com.gh.

Source: YEN.com.gh