Emerging Brand of the Year: Sporty FM Wins Big at 2025 Ghana Business Awards

Emerging Brand of the Year: Sporty FM Wins Big at 2025 Ghana Business Awards

  • Sporty FM has chalked up a remarkable milestone after clinching a top honour at the 2025 Ghana Business Awards held at the Kempinski Gold Coast Hotel
  • In just 10 months of operation, the Accra-based 24-hour sports network has quickly become the go-to destination for comprehensive sports coverage
  • Regional Lead, Gary Al-Smith, hailed the recognition as a testament to the station’s vision to revolutionise sports broadcasting and storytelling across the country.

Sporty FM has made history after being named Emerging Brand of the Year at the 2025 Ghana Business Awards, held on 24 October 2025.

The recognition marks a major milestone for the youthful sports radio station, which has quickly become a force in Ghana’s media space since its launch in January 2025.

Sporty FM, Sporty Group, 2025 Ghana Business Awards, Emerging Brand of the Year, Kempinski Gold Coast Hotel.
Sporty FM wins Emerging Brand of the Year at the 2025 Ghana Business Awards. Photo credit: @SportyFM_/X.
Source: Twitter

Sporty FM wins Emerging Brand of the Year

Known for its vibrant and refreshing approach to sports coverage, Sporty FM has captured the attention of fans nationwide with a blend of expert analysis, witty storytelling, and youthful energy.

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The award celebrates innovation and excellence in business and underscores the station’s rapid ascent as one of the most influential voices in sports broadcasting.

Watch the video of Sporty FM's watershed moment at the 2025 Ghana Business Awards:

From Sporty Breakfast to Sporty Drive, European Nights, and Ball Up Top, the station has kept listeners glued with its exciting mix of shows.

Each programme offers a unique take on sports, with presenters bringing insight, humour, and authenticity to every discussion.

Whether it’s football, boxing, basketball, or Formula One, Sporty FM delivers content that connects with fans on every level.

At the helm of this groundbreaking project is Gary Al-Smith, Regional Content Lead at Sporty Group and one of Ghana’s most respected sports journalists.

Sporty FM, Sporty Group, 2025 Ghana Business Awards, Emerging Brand of the Year, Kempinski Gold Coast Hotel.
Sporty FM Regional Lead Gary Al-Smith speaks after his outfit clinched the Emerging Brand of the Year prize. Photo credit: @SportyFM_/X.
Source: Twitter

He leads an exceptional team that includes broadcasting icons and rising talents such as Fiifi Banson, Nathan Quao, Yaw Ofosu Larbi, Abigail Sena Sosu, Nana Asare Boadu, Raymond Nyamador, Immortal Agyakwah-Acheampong, Enoch “Sergio Manucho” Manu, Nana Akua Amankwaa, and Kosi Fiaka.

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Expressing his excitement after the win, Al-Smith said, as quoted by Ghanasoccernet:

“We’re incredibly proud of what we’ve achieved in such a short time. This recognition inspires us to keep raising the bar for sports journalism in Ghana and to deliver even more engaging, high-quality content for our listeners.”

Sporty FM drives national conversations

The honour comes only weeks after Sporty FM hosted an exclusive interview with the President of Ghana, His Excellency John Dramani Mahama.

The conversation explored football’s power to unite the nation and its role in promoting accountability in leadership, as cited by News Ghana.

Below is a summary of Sporty FM's interview with President Mahama:

Sporty FM’s latest recognition cements its place as a trailblazer in Ghana’s evolving sports media landscape.

In an exclusive interview with YEN.com.gh, Gary Al-Smith, the Regional Lead for Sporty FM, shared how meaningful the recent award was for the company, especially considering its short time in Ghana’s media space.

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“This award is deeply significant for Sporty FM and what we represent in Ghana’s evolving media landscape. It’s proof that our audience is hungry for specialised, high-quality content delivered consistently and credibly,” he said.

Gary also highlighted the growing shift in media consumption patterns, noting that the future belongs to platforms like Sporty FM that prioritise engagement and depth.

“Listeners today want depth, immediacy, and a sense of community around what they love — and sports naturally provide that. Sporty FM is thriving because we don’t just report the news; we create experiences and connections that mirror the energy of the Ghanaian audience,” he added.

How Nana Konadu shaped sports journalist's career

In another story, YEN.com.gh highlighted how Ghana’s longest-serving First Lady played a key role in shaping Fentuo Tahiru Fentuo’s career.

According to Fentuo, the late Mrs Agyeman-Rawlings inspired his strong passion for storytelling beyond her political influence.

Source: YEN.com.gh

Authors:
Godwin Nii Armah Tagoe avatar

Godwin Nii Armah Tagoe (Sports Editor) Godwin Nii Armah Tagoe is a CAF-accredited journalist with over five years of experience in digital journalism. He holds a Bachelor's Degree in Integrated Rural Arts and Industry (2016). Godwin's career includes covering the 2023 AFCON and grassroots competitions within Ghana. He has also served as a Presenter at VNTV, a Sports Analyst at Obonu FM, and a Football Writer for a myriad of sports websites. He joined Yen.com.gh in 2024 to cover sports. Email: godwin.tagoe@yen.com.gh.