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Profits fall at McDonald's as it redoubles value push
Profits fall at McDonald's as it redoubles value push
Business and Economy
by  AFP

Fast food giant McDonald's vowed Monday to win back consumers with better value offerings after it reported a rare sales decline that the company partly attributed to an exodus of inflation-weary low-income consumers. The summer offering is a pitch to inflation-weary consumers to "help your dollar go further," said a June 20 company announcement.