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Snap, crackle and pay: Ferrero to buy WK Kellogg for $3.1 bn
Snap, crackle and pay: Ferrero to buy WK Kellogg for $3.1 bn
by  AFP

The Ferrero Group will acquire US cereal mainstay WK Kellogg for $3.1 billion as the Italian food giant expands further in North America, the companies announced Thursday. "Over recent years, Ferrero has expanded its presence in North America," said Giovanni Ferrero.

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