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LVMH's publicity in Olympics ceremony raises eyebrows
LVMH's publicity in Olympics ceremony raises eyebrows
by  AFP

LVMH's high profile and highly visible product placement in the Paris Games opening ceremony surprised marketing experts and raises the possibility it could cause problems for the International Olympic Committee with their long-term sponsors. "I can't remember in an International Olympic Committee - IOC Opening Ceremony a branded moment like Louis Vuitton today in Paris.

US defends law forcing sale of TikTok app
US defends law forcing sale of TikTok app
by  AFP

The Justice Department late Friday filed its response to TikTok's civil suit aimed at derailing a law that would force the app to be sold or face a US ban. TikTok's suit in a Washington federal court argues that the law violates First Amendment rights of free speech.

Trump offers tech sector policy flips ahead of election
Trump offers tech sector policy flips ahead of election
by  AFP

Fiercely against social media platform TikTok, cryptocurrency bitcoin and electric cars during his presidency, Republican presidential nominee Donald Trump has recently flip-flopped on several issues that are dear to Silicon Valley.

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